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Studying Social gamers behaviour
Friday February 21,2014 : STUDYING THE SOCIAL GAMBLING SCENE
Traffic Generation's infographic gives the lowdown on Social gamers behaviour and the importance of good CRM.
The research analysts at Traffic Generation have come up with another valuable and informative infographic on the behaviour of an increasingly important demographic - that of online and mobile social gamers - and the real value of efficient and responsive customer service.
Informed by a sample of 1,577 players, the new study shows that evening is the favourite time for social gamer action (38 percent of respondents), and that a sizeable 29 percent of the demographic visits a social community website not once, but several times a day to keep up to date and interact with others.
Casino gaming is not the only attraction for 64 percent of respondents, who indicated that they play a variety of other social games online.
The survey cross-referenced direct user feedback, with player activity data, from close to a million social slots players on Facebook, over a period of two years, and the results once again highlight the need for good customer service systems and interaction if revenues are to grow in an increasingly competitive environment.
Other interesting take-homes from the infographic are:
* 39 percent of social slots players who interacted with customer service are monetising users.
* This group of monetising players also represented 37 percent of total revenue, suggesting that CRM has a direct effect on over a third of monetisation rates.
* Three-quarters of the top 10 percent of communicating players were paying users who interacted with customer relations on an average of 24 times per person, providing an added opportunity for operators to positively interact with them on average once a month.
* Players who frequently interacted with customer service tended to be the high value users.
Traffic Generation extended the survey to a further 1,824 social slots players, who confirmed the importance of good and proactive CRM by confirming:
* 35 percent classified customer service as “Extremely important to me”.
* 27 percent said “Having a personal point of contact for the developers of my favourite casino game is..” “Extremely important to me”
* 37 percent said “When I receive good customer service from a social casino, I am more likely to..” “Play the game again”
Traffic Generation concludes that its survey illustrates a real link between monetising social players and positive interaction with customer services, maintaining relationships to sustain revenue.
"Having the readily available technology that social networks offer, such as messaging tools, allows operators to send out targeted and personalised communications to players via the right channels," Traffic Generation notes. "This gives them the opportunity to boost player satisfaction with customer service, and directly affect revenue."
Gambling News :
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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