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Zambezi Gets Caesars Online Poker Ad Account
Thursday February 28,2013 : CAESARS ONLINE POKER ADVERTISING ACCOUNT AWARDED
Independent agency Zambezi gets the business as Caesars Interactive prepares for the Nevada advent of online poker
The marketing publication Adage reports that Caesars Interactive Entertainment, clearly gearing up for real money online poker action in Nevada, has awarded its creative advertising account to LA-based independent agency Zambezi.
CIE has tasked the agency with preparing a campaign for its World Series of Poker branded online poker site, which is set to go live this summer for real money play for Nevada residents and visitors.
Consulting and research experts H2 Gambling Capital has predicted that the internet-gaming sector could spend up to $4 billion on marketing in the next five years.
Michael Staskin, VP-marketing for Caesars Interactive, told Ad Age that legalisation developments in Delaware, New Jersey and Nevada could lead to the domino-like effect of other states entering the online gambling sector.
"We anticipate that other states will fall like dominos and we will be prepared to be in all of those states when it happens," he said.
Asked if Zambezi would pick up that potential work, he said, "I'm the kind of guy that likes to take the girl home that I brought to the dance.
"Assuming that we are successful [in Nevada], we will be successful everywhere."
Staskin said that geo-location requirements may include players having to respond to a text message on their cell phones.
The Zambezi campaign will embrace TV, out-of-home, radio, events and digital components, and a strong off-line component designed to pull in Nevada punters.
"The footprint is also likely to extend regionally, potentially including billboards in California, for instance. And the marketer will surely take advantage of the World Series of Poker event broadcast annually by ESPN," Adage reports.
The target demographic for the online site is males aged 21 to 49.
Staskin revealed that Zambezi, which was founded in 2006 and has a workforce of 70 people, won the CIE account in a competitive pitch with several other agencies
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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