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ASA Pulls gameaccount Blackjack Ad
3/10/10 - The Advertising Standards Authority in the UK has upheld public complaint number 111557 against GameAccount Global Ltd trading as Casinorip.com.
The complaint concerned a television advertisement, which may now no longer be used.
The TV ad for an online gambling service showed a serious-looking man and woman joining a casino table and playing Blackjack. The voice-over said "Everyone loves to play Blackjack. But if you play against the casino, it's the casino that always wins". Try your luck now. Play Online Blackjack
The couple were shown looking increasingly stressed as the croupier took all of the chips from the table and on-screen text stated "Dealer wins again”. The man's shirt suddenly disappeared leaving him semi-naked and looking embarrassed and the voice-over continued "If you play against real people, there's less chance of you losing your shirt".
The couple where then shown again looking happy and confident while they played each other without a croupier present. The voice-over said "At casinorip.com, you play Blackjack against other players so a real person always wins, guaranteed!” The man at the table was shown winning the chips and on-screen text stated "Real Player Wins". The voice-over and on-screen text then stated "Don’t play the Casino. Play a real person at casinorip.com".
The complainant objected that:
1. the claim "if you play against real people, there's less chance of losing your shirt" misleadingly implied that players were more likely to win with the advertiser than with a typical casino;
2. the claim "if you play against the casino, it's the casino that always wins" was misleading because he believed that at a traditional casino, the house did not always win in the short run whereas at casinorip, the house took a percentage of players' stakes (between 2.5 percent and 7.5 percent) on every single game.
In response, Gameaccount said:
1. The ad related specifically to their online multi-player blackjack game where one of the players would always win because they were only playing against each other and not the house or the dealer. They explained that all of their multiplayer games had a skill component which allowed stronger players to consistently win money when playing against weaker players, both in the short and long term and that players in peer-to-peer games could consistently win if they were good enough. They said that, in most online casino games, the house won more often than the players.
2. Gameaccount said that in a typical casino, a player was always expected to lose in the long run, but that with Casinorip.com, because of the skill levels in player-to-player games, the experienced players would win in the long run. They said that with typical casinos the house had fixed margins on stakes, with the typical margin on a Blackjack stake being between 1 percent and 2 percent.
Clearcast said that stronger players would benefit from playing at casinorip.com, whereas with traditional casinos it was the house that always benefited, regardless of player ability. They said they cleared the ad in 2006 and that they endorsed the advertisers defence.
However, the ASA adjudicator upheld the complaint, finding that the material breached CAP (Broadcast) TV Advertising Code rules 5.1.1, 5.1.3. 5.2.1, 5.2.2, 5.4.6 (Misleading advertising) and 11.10.1k (Rules for gambling advertisements).
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
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Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
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Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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