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NEW IPAD APP FROM BETFAIR
02/03/2012 : First of a stream of new releases from new San Francisco mobile development facility
Betfair plc launched its next generation iPad App into the Apple store Friday, announcing that the bespoke native application is a marked enhancement from previous products and is the first to come out of Betfair’s development office in San Francisco, where the company has recently relocated key parts of its mobile development under the leadership of Raj Vemulapalli, a former Yahoo exec.
The App offers a vastly improved iPad experience to Betfair customers, bringing fixed website functionality to a betting product that is specifically tailored to the tablet device. Its key features include:
* Intuitive landing page, with easy access to the most popular events along with live scores.
* Trader focused betting experience, with betting functionality mirroring that available on the fixed website.
* Seamless access to Betfair’s betting.betfair site, which includes insight and analysis from Betfair’s content team and ambassadors.
* Ability to deposit and withdraw funds from anywhere within the App- enabling easier betting.
Commenting on the launch, Vemulapalli said: “This App is a game-changer for our customers, offering them a betting experience that replicates the fixed web, whilst making use of the unique features available on iPad. Mobile is the coming force in the betting industry, and the shift from online to mobile is in many ways more exciting than the shift from offline to online.”
Tony McAlister, chief technology officer at Betfair revealed that the new app had been developed in just two months in the San Francisco facility, demonstrating that the decision to launch a US technology office in Silicon Valley has paid off.
"I hope this is the first of many US developed products which will extend our lead in the online betting space”, he said.
Around 10 percent of Betfair’s exchange activity is now conducted via mobile phones and this figure is set to rise even further. The company's interim results announced in December 2011 reported that over GBP 800 million of bets had traded through mobile in the six months of the financial year, enabling the company to record first half mobile revenues up 88 percent.
A company spokesman said that the indications were that mobile usage leads to an increase in Average Revenue Per User (ARPU) and also that mobile customers have lower than average churn rates.
In October last year, Betfair launched a significantly improved iPhone app which has driven further increases in usage and ARPU. Around 40 percent of the betting company’s customer base has now placed a bet via a mobile device.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgaming’s customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sunday’s 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at –115.
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