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New Tv Ad For Betfair
Tuesday March 4,2014 : NEW AUSSIE TELEVISION AD. FOR BETFAIR
First creative from a newly engaged agency.
Betfair Australia has contracted the creative services of Aussie advertising agency CumminsRoss following a competitive pitch process, reports the marketing publication Campaign Brief.
The agency's first creative, a television ad. to promote autumn racing, will flight this week, with a preview available here:
Commenting on the contract with Betfair, Chris Jeffares, CumminsRoss managing director, told Campaign Brief:
"They have a unique positioning in the market and ambitious plans ... a bit like us. It was a fast and fun pitch, and the win is a great way to start 2014. Nothing beats a pitch as an induction, and the new guys in the agency did an awesome job and fully justified the faith we have placed in them."
Betfair marketing manager Alana Mason said: "We have set up a strong brand proposition and we were intrigued to see how we could take the brand forward and engage with new audiences. The CumminsRoss approach, at both a brand and behavioural-change level, was very powerful."
CumminsRoss is Australia's largest independent creative and media agency, experiencing rapid growth since it was established in 2011. The new campaign 'There's winning and there's winning' is the first of several projects underway, Jeffares revealed.
Oink Country Love Slot Launches -
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Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
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Sensational Sixes Slot Goes Live -
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3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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