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New Tv Ad For Betfair
Tuesday March 4,2014 : NEW AUSSIE TELEVISION AD. FOR BETFAIR
First creative from a newly engaged agency.
Betfair Australia has contracted the creative services of Aussie advertising agency CumminsRoss following a competitive pitch process, reports the marketing publication Campaign Brief.
The agency's first creative, a television ad. to promote autumn racing, will flight this week, with a preview available here:
Commenting on the contract with Betfair, Chris Jeffares, CumminsRoss managing director, told Campaign Brief:
"They have a unique positioning in the market and ambitious plans ... a bit like us. It was a fast and fun pitch, and the win is a great way to start 2014. Nothing beats a pitch as an induction, and the new guys in the agency did an awesome job and fully justified the faith we have placed in them."
Betfair marketing manager Alana Mason said: "We have set up a strong brand proposition and we were intrigued to see how we could take the brand forward and engage with new audiences. The CumminsRoss approach, at both a brand and behavioural-change level, was very powerful."
CumminsRoss is Australia's largest independent creative and media agency, experiencing rapid growth since it was established in 2011. The new campaign 'There's winning and there's winning' is the first of several projects underway, Jeffares revealed.
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Amaya FY2016 Trading Update -
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The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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