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New Tv Ad For Betfair
Tuesday March 4,2014 : NEW AUSSIE TELEVISION AD. FOR BETFAIR
First creative from a newly engaged agency.
Betfair Australia has contracted the creative services of Aussie advertising agency CumminsRoss following a competitive pitch process, reports the marketing publication Campaign Brief.
The agency's first creative, a television ad. to promote autumn racing, will flight this week, with a preview available here:
Commenting on the contract with Betfair, Chris Jeffares, CumminsRoss managing director, told Campaign Brief:
"They have a unique positioning in the market and ambitious plans ... a bit like us. It was a fast and fun pitch, and the win is a great way to start 2014. Nothing beats a pitch as an induction, and the new guys in the agency did an awesome job and fully justified the faith we have placed in them."
Betfair marketing manager Alana Mason said: "We have set up a strong brand proposition and we were intrigued to see how we could take the brand forward and engage with new audiences. The CumminsRoss approach, at both a brand and behavioural-change level, was very powerful."
CumminsRoss is Australia's largest independent creative and media agency, experiencing rapid growth since it was established in 2011. The new campaign 'There's winning and there's winning' is the first of several projects underway, Jeffares revealed.
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MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
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