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Corals New TV Football AD
12/01/2012 : CORAL'S NEW FOOTBALL EVOLUTION TV AD FLIGHTS
From ancient leather to sleek mobile electronic betting, Coral ad stands out
UK punters will be seeing an imaginative and innovative television advert on their screens this week as Coral launches its new 'evolution of football' television commercial, produced by the DLKW agency, which signed up Coral last June.
The ad is intended to push the popular mobile betting services concept, reports CampaignLive.com, and features an old leather stitched football hurtling through the air, transforming as it does so into progressively more modern adaptations before morphing into a sleekly animated electronic presentation on mobile betting.
As such it departs from the traditional run of celebrity-centred TV ads emanating from Coral competitors, and is a fresh approach to the promotion of mobile wagering.
Matt Prevost, marketing director at Coral Interactive, said: "The ads convey the simple message that we’re evolving and in doing so we are raising our game."
Coral is the UK's third-largest retail bookmaker with a 20 per cent market share.
For a preview of the new ad check out: http://www.youtube.com/watch?v=QVHXB8z_yNQ
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The inaugural PokerStars Championship Bahamas saw two big winners crowned this weekend when Christian Harder won the main event for $429,664 and Luc Greenwood took home $779,268 after taking down the $25,750 High Roller event.
High Hopes For Pennsylvania Online Gambling -
Pennsylvania state politicians have wasted no time in getting back to work in the new legislative season, and there is renewed hope for a gambling expansion bill that includes online gambling and daily fantasy sports.
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