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Corals New TV Football AD
12/01/2012 : CORAL'S NEW FOOTBALL EVOLUTION TV AD FLIGHTS
From ancient leather to sleek mobile electronic betting, Coral ad stands out
UK punters will be seeing an imaginative and innovative television advert on their screens this week as Coral launches its new 'evolution of football' television commercial, produced by the DLKW agency, which signed up Coral last June.
The ad is intended to push the popular mobile betting services concept, reports CampaignLive.com, and features an old leather stitched football hurtling through the air, transforming as it does so into progressively more modern adaptations before morphing into a sleekly animated electronic presentation on mobile betting.
As such it departs from the traditional run of celebrity-centred TV ads emanating from Coral competitors, and is a fresh approach to the promotion of mobile wagering.
Matt Prevost, marketing director at Coral Interactive, said: "The ads convey the simple message that we’re evolving and in doing so we are raising our game."
Coral is the UK's third-largest retail bookmaker with a 20 per cent market share.
For a preview of the new ad check out: http://www.youtube.com/watch?v=QVHXB8z_yNQ
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International Table Tennis Federation in deal with Sportradar. -
The International Table Tennis Federation (ITTF) has today announced it has signed a brand-new integrity partnership with Sportradar utilising the organisation’s world-leading monitoring, intelligence and prevention solutions to help safeguard the sport against match fixing.
NBA odds on Thunder vs. Pacers Game? -
This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.
2 New Christmas Slots For Microgaming -
Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.
SportsBetting Supreme Court Showdown -
Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)
NBA Odds: Heat Can Burn Cavaliers in Cleveland -
The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
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