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Fantasy Sports Programs Throw Huge Money Into TV Ads

Thursday September 17,2015 : BIG MONEY IN FANTASY SPORTS

Top TV advertising spenders in run-up to launch of new NFL season.

DraftKings was the top advertiser across television last week in the U.S. during the lead up to the kick-off of the NFL season, iSpotTV revealed. Get Free Entries on DraftKings Here

The fantasy sports company spent $16,488,346 on 4910 commercial airings in the 7 days ending September 10, 2015, a drive that reportedly netted them a mind boggling one million new fantasy sport players.

4.5 million players are now registered with DraftKings, up from April 2015’s tally of one million.

Competitor FanDuel threw its cash at television during the same period spending $11.8 million for 2600 commercials.

And while the focus is on the battle between DraftKings and FanDuel another fantasy sports company is quietly gaining in prominence says Forbes.

Draft Ops has just clinched an exclusive legacy partnership deal with Monumental Sports & Entertainment and by extension National Basketball Association team the Washington Wizards, National Hockey League’s Washington Capitals, Women’s National Basketball Association team - the Washington Mystics, the Verizon Center and Monumental Network.

The eight-figure deal runs for 5 years and includes the development of a branded fantasy lounge at Verizon Centre and a Washington Mystics jersey sponsorship.

Draft Ops has similar fantasy lounge plans for New York-situated Barclays Center and the Honda Center, in Anaheim, California.

The Monumental deal effectively covers the entire Washington D.C. sports market with the exception of the Washington Redskins who are already tied-in to a contract with FanDuel.

According to Forbes, Draft Ops’ 3-year partnership with Barclays Centre and its sponsorship of the New York Islanders came at a cost in the 7-figures.

In related news, DraftKings boosted its NFL portfolio with another 12 sponsorship deals comprising Atlanta Falcons, Carolina Panthers, Dallas Cowboys, Denver Broncos, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New York Giants, Oakland Raiders, Pittsburgh Steelers, Tennessee Titans and New England Patriots.



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Alegriabet Finally Launches - Our online betting site will deliver a full, market-leading suite of services including pre-match and live betting as well as virtual sports

International Table Tennis Federation in deal with Sportradar. - The International Table Tennis Federation (ITTF) has today announced it has signed a brand-new integrity partnership with Sportradar utilising the organisation’s world-leading monitoring, intelligence and prevention solutions to help safeguard the sport against match fixing.

NBA odds on Thunder vs. Pacers Game? - This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.

2 New Christmas Slots For Microgaming - Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.

SportsBetting Supreme Court Showdown - Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)

Mega Moolah Progressive Slot Pays Again - On 15 November 2017, the Mega Moolah jackpot was won by a Grand Mondial Casino player. They took home €938,306.35.

Microgame S.p.A. in deal with Prima Networks - Prima Networks, powered by Microgaming, has signed a deal with Microgame S.p.A., the leading Italian gaming service provider.

NBA Odds: Heat Can Burn Cavaliers in Cleveland - The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.

Games Concept Day in Malta - The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.

AFC’s fight against match-fixing - The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.

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