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Fantasy Sports Programs Throw Huge Money Into TV Ads
Thursday September 17,2015 : BIG MONEY IN FANTASY SPORTS
Top TV advertising spenders in run-up to launch of new NFL season.
DraftKings was the top advertiser across television last week in the U.S. during the lead up to the kick-off of the NFL season, iSpotTV revealed. Get Free Entries on DraftKings Here
The fantasy sports company spent $16,488,346 on 4910 commercial airings in the 7 days ending September 10, 2015, a drive that reportedly netted them a mind boggling one million new fantasy sport players.
4.5 million players are now registered with DraftKings, up from April 2015’s tally of one million.
Competitor FanDuel threw its cash at television during the same period spending $11.8 million for 2600 commercials.
And while the focus is on the battle between DraftKings and FanDuel another fantasy sports company is quietly gaining in prominence says Forbes.
Draft Ops has just clinched an exclusive legacy partnership deal with Monumental Sports & Entertainment and by extension National Basketball Association team the Washington Wizards, National Hockey League’s Washington Capitals, Women’s National Basketball Association team - the Washington Mystics, the Verizon Center and Monumental Network.
The eight-figure deal runs for 5 years and includes the development of a branded fantasy lounge at Verizon Centre and a Washington Mystics jersey sponsorship.
Draft Ops has similar fantasy lounge plans for New York-situated Barclays Center and the Honda Center, in Anaheim, California.
The Monumental deal effectively covers the entire Washington D.C. sports market with the exception of the Washington Redskins who are already tied-in to a contract with FanDuel.
According to Forbes, Draft Ops’ 3-year partnership with Barclays Centre and its sponsorship of the New York Islanders came at a cost in the 7-figures.
In related news, DraftKings boosted its NFL portfolio with another 12 sponsorship deals comprising Atlanta Falcons, Carolina Panthers, Dallas Cowboys, Denver Broncos, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New York Giants, Oakland Raiders, Pittsburgh Steelers, Tennessee Titans and New England Patriots.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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