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Fantasy Sports Programs Throw Huge Money Into TV Ads

Thursday September 17,2015 : BIG MONEY IN FANTASY SPORTS

Top TV advertising spenders in run-up to launch of new NFL season.

DraftKings was the top advertiser across television last week in the U.S. during the lead up to the kick-off of the NFL season, iSpotTV revealed. Get Free Entries on DraftKings Here

The fantasy sports company spent $16,488,346 on 4910 commercial airings in the 7 days ending September 10, 2015, a drive that reportedly netted them a mind boggling one million new fantasy sport players.

4.5 million players are now registered with DraftKings, up from April 2015’s tally of one million.

Competitor FanDuel threw its cash at television during the same period spending $11.8 million for 2600 commercials.

And while the focus is on the battle between DraftKings and FanDuel another fantasy sports company is quietly gaining in prominence says Forbes.

Draft Ops has just clinched an exclusive legacy partnership deal with Monumental Sports & Entertainment and by extension National Basketball Association team the Washington Wizards, National Hockey League’s Washington Capitals, Women’s National Basketball Association team - the Washington Mystics, the Verizon Center and Monumental Network.

The eight-figure deal runs for 5 years and includes the development of a branded fantasy lounge at Verizon Centre and a Washington Mystics jersey sponsorship.

Draft Ops has similar fantasy lounge plans for New York-situated Barclays Center and the Honda Center, in Anaheim, California.

The Monumental deal effectively covers the entire Washington D.C. sports market with the exception of the Washington Redskins who are already tied-in to a contract with FanDuel.

According to Forbes, Draft Ops’ 3-year partnership with Barclays Centre and its sponsorship of the New York Islanders came at a cost in the 7-figures.

In related news, DraftKings boosted its NFL portfolio with another 12 sponsorship deals comprising Atlanta Falcons, Carolina Panthers, Dallas Cowboys, Denver Broncos, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New York Giants, Oakland Raiders, Pittsburgh Steelers, Tennessee Titans and New England Patriots.

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Gambling News :

Phil Ivey Loses Borgata Casino - Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.

NYX Gaming in deal with Endemol - "Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”

NEW CAMBODIAN GAMBLING LAWS - After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.

Congress To Review US SportsBetting Restrictions - Did the American Gaming Association’s campaign influence the decision to take another look at the 1992 Professional and Amateur Sports Protection Act?

Playtech Acquires ECM Systems - Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.

Marks and Spencer store Manager steals to Gamblie Online - The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.

Chinese Gambling crackdown could damage high roller revenue - Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.

EvenBet Open Face Chinese Poker - Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.

PartyPoker Millions tournament guarantee Now GBP 6 million - Online poker operator PartyPoker announced Thursday that it is to boost its PartyPoker Millions tournament guarantee by a million sterling to GBP 6 million, claiming it is now the biggest prize pool guarantee in European poker history.

2016 EPT Malta - The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.

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