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Online Gambling Businesses Use Large Volumes of Data
Thursday August 22,2013 : BIG DATA AND GAMBLING BUSINESS INTELLIGENCE
Speed and accessibility the keys
The smart use of large volumes of business data is growing across a multitude of industries, with online gambling featuring prominently among them, an article on the Siliconangle blog revealed this week.
Online bookmaking companies are among the leaders in using large volumes of data to best advantage, the article notes, focusing on Paddy Power, where the rise of online gambling led to the accumulation of hundreds of terabytes of data.
The blog quotes Conor McMenamin, Paddy Power’s business intelligence manager, who explained that by putting in place a scalable platform that could be developed quickly, the company was able to make full use of data in a dynamic business constantly evolving in real time.
Standard data warehousing techniques were unsuitable, as bookies need to be able to access data instantaneously. Paddy Power got around the problem with QlikView’s business intelligence solution, which gives decision makers wider access to the company’s data in way that keeps its IT managers in control of governance and data structure, whilst affording managers more time to focus on strategic goals.
The Siliconangle piece also examines new Polish start-up Betegy, which claims high success rates in the accurate prediction of English Premier League football matches.
Betegy’s website boasts that it's able to successfully predict the outcomes of 90 percent of all English Premier League matches via a proprietary and complex algorithm that considers every possible factor that might affect the game, from the coach’s birthday to the weather.
The company turns this capability into forecasts for 21 different soccer leagues around the world, and claims success rates between 50 percent and 90 percent accuracy - the latter figure in the English Premier League.
CEO Alex Kornilov says the company uses two layers of data to predict the outcome of soccer matches. The first layer includes basic stats such as recent performances, history between the two teams in question, form and the average number of goals. The second layer goes deeper into it, taking into account factors like the weather and other details that may affect player’s motivation.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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