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Online Gambling Businesses Use Large Volumes of Data
Thursday August 22,2013 : BIG DATA AND GAMBLING BUSINESS INTELLIGENCE
Speed and accessibility the keys
The smart use of large volumes of business data is growing across a multitude of industries, with online gambling featuring prominently among them, an article on the Siliconangle blog revealed this week.
Online bookmaking companies are among the leaders in using large volumes of data to best advantage, the article notes, focusing on Paddy Power, where the rise of online gambling led to the accumulation of hundreds of terabytes of data.
The blog quotes Conor McMenamin, Paddy Power’s business intelligence manager, who explained that by putting in place a scalable platform that could be developed quickly, the company was able to make full use of data in a dynamic business constantly evolving in real time.
Standard data warehousing techniques were unsuitable, as bookies need to be able to access data instantaneously. Paddy Power got around the problem with QlikView’s business intelligence solution, which gives decision makers wider access to the company’s data in way that keeps its IT managers in control of governance and data structure, whilst affording managers more time to focus on strategic goals.
The Siliconangle piece also examines new Polish start-up Betegy, which claims high success rates in the accurate prediction of English Premier League football matches.
Betegy’s website boasts that it's able to successfully predict the outcomes of 90 percent of all English Premier League matches via a proprietary and complex algorithm that considers every possible factor that might affect the game, from the coach’s birthday to the weather.
The company turns this capability into forecasts for 21 different soccer leagues around the world, and claims success rates between 50 percent and 90 percent accuracy - the latter figure in the English Premier League.
CEO Alex Kornilov says the company uses two layers of data to predict the outcome of soccer matches. The first layer includes basic stats such as recent performances, history between the two teams in question, form and the average number of goals. The second layer goes deeper into it, taking into account factors like the weather and other details that may affect player’s motivation.
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Gambling News :
WSOPE In Czech Republic -
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BtoBet Partners with AfroBet -
Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.
Pissed off Tabcorp shareholders -
A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.
NYX Gaming Group Expanding in Italy -
NYX Gaming Group says its continues to bridge the gap between online and land-based operators as it announced a new licensing deal in the Italian market.
Interwetten Q3 2016 Report -
In a brief third quarter 2016 report, Malta-headquartered online gaming company Interwetten reported strong growth across all verticals, with an emphasis on online casino revenues.
Evolution Gaming Q3 2016 Report -
Evolution Gaming Group AB delivered in its third quarter 2016 results reporting strong growth in revenue and a significant increase in mobile penetration. The company attributes is success to strong general growth and continued high demand for dedicated environments.
Dragonz Slot Launches -
#Dragonz The creatures in this 243 ways to win game engage with play during the free spins round, triggered by three or more scatters on the reels, and each character leads four different free spins rounds.
Mecca Launch Instant Win Games -
IWG has provided instant win content to lotteries for the past 15 years, amassing a portfolio of over 250 games. Its deal with Mecca signifies a move into the wider online gaming industry, servicing commercial brands and platforms.
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