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Online Gambling Businesses Use Large Volumes of Data
Thursday August 22,2013 : BIG DATA AND GAMBLING BUSINESS INTELLIGENCE
Speed and accessibility the keys
The smart use of large volumes of business data is growing across a multitude of industries, with online gambling featuring prominently among them, an article on the Siliconangle blog revealed this week.
Online bookmaking companies are among the leaders in using large volumes of data to best advantage, the article notes, focusing on Paddy Power, where the rise of online gambling led to the accumulation of hundreds of terabytes of data.
The blog quotes Conor McMenamin, Paddy Power’s business intelligence manager, who explained that by putting in place a scalable platform that could be developed quickly, the company was able to make full use of data in a dynamic business constantly evolving in real time.
Standard data warehousing techniques were unsuitable, as bookies need to be able to access data instantaneously. Paddy Power got around the problem with QlikView’s business intelligence solution, which gives decision makers wider access to the company’s data in way that keeps its IT managers in control of governance and data structure, whilst affording managers more time to focus on strategic goals.
The Siliconangle piece also examines new Polish start-up Betegy, which claims high success rates in the accurate prediction of English Premier League football matches.
Betegy’s website boasts that it's able to successfully predict the outcomes of 90 percent of all English Premier League matches via a proprietary and complex algorithm that considers every possible factor that might affect the game, from the coach’s birthday to the weather.
The company turns this capability into forecasts for 21 different soccer leagues around the world, and claims success rates between 50 percent and 90 percent accuracy - the latter figure in the English Premier League.
CEO Alex Kornilov says the company uses two layers of data to predict the outcome of soccer matches. The first layer includes basic stats such as recent performances, history between the two teams in question, form and the average number of goals. The second layer goes deeper into it, taking into account factors like the weather and other details that may affect player’s motivation.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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