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Online Gambling Businesses Use Large Volumes of Data
Thursday August 22,2013 : BIG DATA AND GAMBLING BUSINESS INTELLIGENCE
Speed and accessibility the keys
The smart use of large volumes of business data is growing across a multitude of industries, with online gambling featuring prominently among them, an article on the Siliconangle blog revealed this week.
Online bookmaking companies are among the leaders in using large volumes of data to best advantage, the article notes, focusing on Paddy Power, where the rise of online gambling led to the accumulation of hundreds of terabytes of data.
The blog quotes Conor McMenamin, Paddy Power’s business intelligence manager, who explained that by putting in place a scalable platform that could be developed quickly, the company was able to make full use of data in a dynamic business constantly evolving in real time.
Standard data warehousing techniques were unsuitable, as bookies need to be able to access data instantaneously. Paddy Power got around the problem with QlikView’s business intelligence solution, which gives decision makers wider access to the company’s data in way that keeps its IT managers in control of governance and data structure, whilst affording managers more time to focus on strategic goals.
The Siliconangle piece also examines new Polish start-up Betegy, which claims high success rates in the accurate prediction of English Premier League football matches.
Betegy’s website boasts that it's able to successfully predict the outcomes of 90 percent of all English Premier League matches via a proprietary and complex algorithm that considers every possible factor that might affect the game, from the coach’s birthday to the weather.
The company turns this capability into forecasts for 21 different soccer leagues around the world, and claims success rates between 50 percent and 90 percent accuracy - the latter figure in the English Premier League.
CEO Alex Kornilov says the company uses two layers of data to predict the outcome of soccer matches. The first layer includes basic stats such as recent performances, history between the two teams in question, form and the average number of goals. The second layer goes deeper into it, taking into account factors like the weather and other details that may affect player’s motivation.
Oink Country Love Slot Launches -
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Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
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Sensational Sixes Slot Goes Live -
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3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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