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Everton and Manchester United both report agreements
Friday August 17, 2012 : ONLINE GAMBLING FIRMS IN FOOTBALL SPONSORSHIP DEALS
Everton and Manchester United both report agreements
UK football clubs Everton and Manchester United have entered into sponsorship deals with online gambling companies Paddy Power and Bwin.Party, The Drum publication reported Wednesday.
Bwin.Party's agreement with Manchester United is to run for three years, lifting the betting companies profile in the European and global market.
Richard Arnold, Manchester United’s commercial director, said: “Bwin has an established reputation in online gaming in Europe and Manchester United is pleased to be bringing that model to not only the 75,000 football fans who visit Old Trafford each week, but also our huge global audience.
“Like Manchester United, Bwin is a leader in its market. It offers an enhanced betting experience with engaging content, utilising the latest technologies and bringing something new to the UK market. This, along with the company’s knowledge of football, is why we chose to align ourselves with Bwin and we are looking forward to a successful partnership.”
The sponsorship agreement includes integration of Bwin into Man U’s website, the creation of co-branded social gaming products, match day perimeter board signage, access to players for marketing campaigns, a range of in-stadia initiatives including bwin-branded betting kiosks and other marketing rights.
Norbert Teufelberger, Co-CEO of Bwin.Party, said: “Manchester United is one of the biggest names in world sport with a global fan base running into hundreds of millions. We share a passion for football that has always been at the heart of our long term brand development strategy.
"Football is fundamental to our long-term success, making up approximately half of our total sports betting revenue of Euro 261 million in 2011.
“The agreement also complements our recent move into social gaming. Manchester United has 569 million followers outside of Europe, providing us with a great opportunity to offer jointly designed and innovative products in countries that do not yet allow real money online sports betting.”
In related news, The Drum also notes that online and land bookmaker Paddy Power has been signed by Everton FC as its online betting partner across the UK and Ireland.
The Premier League football team has signed a two-year deal with Paddy Power, which will see the betting company offering its betting products through the official Everton FC website.
Dave Biggar, commercial director at Everton Football Club, said: “Paddy Power has a fantastic track record in football and we look forward to being part of their portfolio.”
The Paddy Power website will also host unique team pages which will allow fans of the club to sign up to receive additional betting offers related to the club.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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