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Gambling Affiliate Union
11/4/09 - The affiliate world is a tough one, with affiliate marketers not only battling to promote online gambling venues in a competitive and noisy arena, but also putting in a hard day's work on researching material, maintaining their websites and occasionally assisting players with disputes against their sponsors.
And, it appears, there are also trials and tribulations with the affiliate programs who administer affiliate accounts and payments based on performance, but are also the source of a diversity of problems. These include statistics arguments, delayed and disputed payments and unnegotiated and unilateral changes to the terms and conditions under which affiliates sign up.
Apparently so much so that a new association has been taking shape that is prepared to take legal action against affiliate programs that repeatedly fail to stick to deals agreed with affiliates.
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Following extensive discussions on affiliate message boards, the Gambling Affiliate Union (GAU), has emerged this week, and already reports that it has signed up 100 members. The organisers plan to increase that tenfold within the next six months.
Prime movers behind the initiative are Paul White, a UK-based online poker-focused affiliate better known on the message boards as 'Chalkie', and ‘Mojo’, or Paula Bliss, an affiliate promoting online casinos and based in Northern America.
White said: “I get extremely annoyed at times about how affiliates are treated and how they get walked over by some affiliate programmes. That is really the principle behind this: to make sure that affiliates get a fair deal from affiliate programmes. United, we have a stronger voice.”
However, White cautioned that the GAU was intended as an arbitration service and did not intend to organise boycotts of affiliate programs, although it is willing to take legal action against affiliate programs that repeatedly fail to pay affiliates or decline to negotiate.
“We’re not here to police affiliates and make demands that nobody works with certain programmes, because that would be counter-productive by making it hard to talk to the affiliate programmes. But we are willing to take legal action to protect members if absolutely necessary," White emphasised.
"If a contract contains a clause that allows people to [unilaterally] change that contract at any time, then it can’t be seen as legally binding and stand up in court.”
The GAU has ambitions to recruit between 50 and 60 percent of all Internet gambling affiliates, with a thousand members within the next six months, and up to 5 000 within a year.
White says that his nascent organisation has the support of other affiliate associations such as Michael Corfman's Gambling Portal Webmaster's Association (GPWA) and its partner the Association of Players Casinos and Webmasters (ACPW).
“The GPWA, APCW and Affiliate Guard Dog all have their part to play, and our role is simply to help artbitrate between affiliates and programmes,” White said.
The GAU will not accept advertising or sponsorship, but will be funded via a monthly affiliate membership fee of US$3 a month. In a bid to build the organisation's membership quickly, the GAU will not charge subscription fees for the fist six months of its formation.
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Gambling News :
Interwetten 2016 Earnings Results -
Privately-owned online sports betting operator Interwetten delivered robust full year results for the 2016 fiscal period, in which the company has almost achieved doubling its revenues over the past four years, success it attributes to its in-house developed platform
EU Online Gambling Tax Harmoney Dead -
Tax expert says European Court of Justice Attorney General's opinion on UK-Gibraltar litigation signals that EU courts are happy for individual member states to impose their own laws on online gambling.
Jack Lam Facing Big Fines in the Philippines -
It's going to be costly for Macau online gambling and junket tycoon Jack Lam to return to the Philippines following his rather hurried departure last year with allegations of economic sabotage, bribery and tax evasion swirling around him.
PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
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