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Gambling Affiliate Union
11/4/09 - The affiliate world is a tough one, with affiliate marketers not only battling to promote online gambling venues in a competitive and noisy arena, but also putting in a hard day's work on researching material, maintaining their websites and occasionally assisting players with disputes against their sponsors.
And, it appears, there are also trials and tribulations with the affiliate programs who administer affiliate accounts and payments based on performance, but are also the source of a diversity of problems. These include statistics arguments, delayed and disputed payments and unnegotiated and unilateral changes to the terms and conditions under which affiliates sign up.
Apparently so much so that a new association has been taking shape that is prepared to take legal action against affiliate programs that repeatedly fail to stick to deals agreed with affiliates.
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Following extensive discussions on affiliate message boards, the Gambling Affiliate Union (GAU), has emerged this week, and already reports that it has signed up 100 members. The organisers plan to increase that tenfold within the next six months.
Prime movers behind the initiative are Paul White, a UK-based online poker-focused affiliate better known on the message boards as 'Chalkie', and ‘Mojo’, or Paula Bliss, an affiliate promoting online casinos and based in Northern America.
White said: “I get extremely annoyed at times about how affiliates are treated and how they get walked over by some affiliate programmes. That is really the principle behind this: to make sure that affiliates get a fair deal from affiliate programmes. United, we have a stronger voice.”
However, White cautioned that the GAU was intended as an arbitration service and did not intend to organise boycotts of affiliate programs, although it is willing to take legal action against affiliate programs that repeatedly fail to pay affiliates or decline to negotiate.
“We’re not here to police affiliates and make demands that nobody works with certain programmes, because that would be counter-productive by making it hard to talk to the affiliate programmes. But we are willing to take legal action to protect members if absolutely necessary," White emphasised.
"If a contract contains a clause that allows people to [unilaterally] change that contract at any time, then it can’t be seen as legally binding and stand up in court.”
The GAU has ambitions to recruit between 50 and 60 percent of all Internet gambling affiliates, with a thousand members within the next six months, and up to 5 000 within a year.
White says that his nascent organisation has the support of other affiliate associations such as Michael Corfman's Gambling Portal Webmaster's Association (GPWA) and its partner the Association of Players Casinos and Webmasters (ACPW).
“The GPWA, APCW and Affiliate Guard Dog all have their part to play, and our role is simply to help artbitrate between affiliates and programmes,” White said.
The GAU will not accept advertising or sponsorship, but will be funded via a monthly affiliate membership fee of US$3 a month. In a bid to build the organisation's membership quickly, the GAU will not charge subscription fees for the fist six months of its formation.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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