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Hollywood Casino Promotional foul-up
A US land-based casino that accidentally sent vouchers to more people than than it could afford to has been forced to ask thousands of customers to give it a break, reports Associated Press.
Hollywood Casino at Penn National Race Course designed a promo that rewarded 1 000 loyal VIP customers with free slot-machine playing credits. But instead of reaching the elite 1 000 clients, the promotion was inadvertently sent to 55 000 people, and if they all claim the reward, the casino could be on the hook for $29 million, the news agency reports.
Hollywood Casino executives decided Monday to partially honour the offer after frantically calling tens of thousands of customers over the weekend. The mistake was first reported by WGAL-TV, which said customers had already started trying to take advantage of the offer that took effect Monday.
The reward programme offered $100 in slots credits per week from December 1 through January 4, plus two free visits to the buffet at the casino in Grantville, about 15 miles northeast of Harrisburg, said Penn National spokesman Eric Schippers. But then the direct mailing company used by the casino let it down, sending the promo to a far wider client base, Schippers said.
If all 55 000 customers were allowed to redeem $100 credits for five straight weeks, plus two $14 buffet visits, it would cost the casino more than $29 million, he said.
In an attempt to cut its loss, Schippers said Monday that the casino is offering $100 in credits per customer and two buffet passes, if they are redeemed by Christmas. "Rather than say 'Sorry, it was an error,' we've said 'Sorry, let's try to come up with what we think is a reasonable redemption plan,"' he said.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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