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Apple's iBeacon currently being trialled at UK footbal stadiums

Monday October 27,2014 :  NEW HI-TECH MARKETING TECHNOLOGY DEPLOYED BY SKYBET
 
Apple's iBeacon currently being trialled at UK football stadia.
 
British online gambling group Skybet, which is a UK football league sponsor, has introduced Apple's iBeacon technology at two Championship club stadia - Leeds United and Rotherham United, where football fans can now receive ‘push’ notifications in a trial program that could find its way to other football venues.
 
iBeacon is an indoor positioning system, a new class of low powered, low cost transmitters that sends messages to nearby iOS7 or Android devices like tablets and smartphones using BLE Bluetooth Low Energy technology.
 
In practical terms, punters can opt in to receive notifications of offers available or items around them which they may not have noticed; betting possibilities or advertisements, for example (the technology has been successfully used in the retail shopping industry).
 
Apple first announced the technology last year, and since then, they have been actively pushing the use of Bluetooth, even turning it on by default for all iOS updates.
 
In the stadium trials, punters at a match who have their tablets or smartphones with them can receive notifications from Skybet, such as a welcome message which could then take the user to the football betting page inside the Sky Bet app when swiped.
 
“This is a really exciting opportunity to use our unique title sponsorship with the Football League and its clubs to improve the fan experience at football grounds across the country," said Andrew Walton, Skybet's head of core products.
 
"The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous. Our customers could soon be receiving tailored messages and offers at every Sky Bet Football League game, allowing them to benefit even further from our sponsorship.”
 
A Leeds United spokesman said: "The iBeacon technology was tested at Elland Road during our game with Sheffield Wednesday. For any of our fans wishing to bet on the game it helps them find the best place for special offers and promotions from our betting partner."
 
Skybet has confirmed that it hopes to deploy iBeacon at other football grounds, and use it to transmit special offers and live odds to the betting fans.



Gambling News :

NHL Odds: Lightning go for Season Sweep Over Red Wings - The Tampa Bay Lightning (37-29-9) have been doing everything possible to make a fourth straight appearance in the Stanley Cup Playoffs. Without star centre Steven Stamkos, Nikita Kucherov (38 goals, 40 assists) and Victor Hedman (15 goals, 47 assists) have stepped up and will look to continue their strong play against the Wings. Game time is 7:30 PM ET on FS-D.

MPN Charity Poker Tournament at ICE 2017 - During what was a busy three-days for Microgaming at ICE Totally Gaming 2017, the MPN team enjoyed a charity poker tournament with Microgaming operators on Tuesday 7 February.

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Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

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