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Apple's iBeacon currently being trialled at UK footbal stadiums

Monday October 27,2014 :  NEW HI-TECH MARKETING TECHNOLOGY DEPLOYED BY SKYBET
 
Apple's iBeacon currently being trialled at UK football stadia.
 
British online gambling group Skybet, which is a UK football league sponsor, has introduced Apple's iBeacon technology at two Championship club stadia - Leeds United and Rotherham United, where football fans can now receive ‘push’ notifications in a trial program that could find its way to other football venues.
 
iBeacon is an indoor positioning system, a new class of low powered, low cost transmitters that sends messages to nearby iOS7 or Android devices like tablets and smartphones using BLE Bluetooth Low Energy technology.
 
In practical terms, punters can opt in to receive notifications of offers available or items around them which they may not have noticed; betting possibilities or advertisements, for example (the technology has been successfully used in the retail shopping industry).
 
Apple first announced the technology last year, and since then, they have been actively pushing the use of Bluetooth, even turning it on by default for all iOS updates.
 
In the stadium trials, punters at a match who have their tablets or smartphones with them can receive notifications from Skybet, such as a welcome message which could then take the user to the football betting page inside the Sky Bet app when swiped.
 
“This is a really exciting opportunity to use our unique title sponsorship with the Football League and its clubs to improve the fan experience at football grounds across the country," said Andrew Walton, Skybet's head of core products.
 
"The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous. Our customers could soon be receiving tailored messages and offers at every Sky Bet Football League game, allowing them to benefit even further from our sponsorship.”
 
A Leeds United spokesman said: "The iBeacon technology was tested at Elland Road during our game with Sheffield Wednesday. For any of our fans wishing to bet on the game it helps them find the best place for special offers and promotions from our betting partner."
 
Skybet has confirmed that it hopes to deploy iBeacon at other football grounds, and use it to transmit special offers and live odds to the betting fans.

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Gambling News :

More Computers Smashed in Online Gambling Raids - More computers seized in police online gambling raids were trashed Monday when the Serdang police destroyed 1,312 machines to keep them out of circulation.

2017 Aussie Millions Event 1 - The Melbourne-based player bested a field of 1,565 entries - 245 up on last year's equivalent - to end up in the heads up with New Zealnad's Qiang Fu, but not before both he and Qiang had narrowly escaped at the four-handed stage when they were the low stacks.

Swiss Reject idea to Block Gambling Websites - The Legal Affairs Committee of the Swiss National Council has nixed new regulations which would have blocked access to online gambling sites in Switzerland, according to local media reports Tuesday.

Growth Ahead For Online Gambling - Transparency Market Research has issued a teaser on its latest international online gambling and betting survey, forecasting that the industry will grow at a Compound Annual Growth Rate (CAGR) of 10.8 percent by 2024.

New Qubit software For SkyBetting - #qubit Sky Betting & Gaming aims to top its record 50 percent revenue growth last year with new player differentiation software and expertise provided by the Qubit company.

Slotfather II Slot Launching - #betsoft The first is a sequel to the popular gangster-themed online slot Slotfather, unsurprisingly titled Slotfather II, whilst the other is a new 243 ways-to-win game titled Fa Fa Twins..

Massachusetts Online Lottery Bill - Flanagan's confidence was clearly boosted by the bill's success in the Senate last year, although it was not developed by the House and ran out of time.

Italy Doing Well With Online Sports betting - The latest numbers from the Italian regulator show that online sports betting remains king when it comes to internet gambling in the market, generating Euro 391.8 million in turnover in December 2016.

Michigan To Reintroduce Online Gambling Bill - #Michigan state Sen. Mike Kowell's staff have confirmed that the senator plans to reintroduce his online gambling legalization bill, which failed to make it through the last legislative season.

MGM Buys DC office building For lobbying team - #MGM Resorts International has bought a new Washington, D.C., office building for its in-house lobbying team, led by former chief counsel to the now retired Nevada Sen. Harry Reid, Ayesha Khanna.

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