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Apple's iBeacon currently being trialled at UK footbal stadiums
Monday October 27,2014 : NEW HI-TECH MARKETING TECHNOLOGY DEPLOYED BY SKYBET
Apple's iBeacon currently being trialled at UK football stadia.
British online gambling group Skybet, which is a UK football league sponsor, has introduced Apple's iBeacon technology at two Championship club stadia - Leeds United and Rotherham United, where football fans can now receive ‘push’ notifications in a trial program that could find its way to other football venues.
iBeacon is an indoor positioning system, a new class of low powered, low cost transmitters that sends messages to nearby iOS7 or Android devices like tablets and smartphones using BLE Bluetooth Low Energy technology.
In practical terms, punters can opt in to receive notifications of offers available or items around them which they may not have noticed; betting possibilities or advertisements, for example (the technology has been successfully used in the retail shopping industry).
Apple first announced the technology last year, and since then, they have been actively pushing the use of Bluetooth, even turning it on by default for all iOS updates.
In the stadium trials, punters at a match who have their tablets or smartphones with them can receive notifications from Skybet, such as a welcome message which could then take the user to the football betting page inside the Sky Bet app when swiped.
“This is a really exciting opportunity to use our unique title sponsorship with the Football League and its clubs to improve the fan experience at football grounds across the country," said Andrew Walton, Skybet's head of core products.
"The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous. Our customers could soon be receiving tailored messages and offers at every Sky Bet Football League game, allowing them to benefit even further from our sponsorship.”
A Leeds United spokesman said: "The iBeacon technology was tested at Elland Road during our game with Sheffield Wednesday. For any of our fans wishing to bet on the game it helps them find the best place for special offers and promotions from our betting partner."
Skybet has confirmed that it hopes to deploy iBeacon at other football grounds, and use it to transmit special offers and live odds to the betting fans.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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