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MORE JACKPOT JOY QUEEN ADS
Posted 3/9/11 : Slapstick humour in latest television production
Gamesys's Jackpot Joy bingo site will unveil its latest comical 'Queen of Bingo' commercials this week, with the new television advertising campaign running through until 18th March and coinciding with the popular annual TV Comic Relief charity fundraiser.
This year the charity will be supported by Jackpot Joy, which is offering special Red Nose Day games and promotions.
The new Jackpot Joy TV ads will see the Queen of Bingo (Barbara Windsor) throwing cream pies at surprise celebrity visitors. The organisers hope that the adverts will be sufficiently catchy and fun to generate secondary coverage through viral continuation over the internet.
Jackpot Joy spokesmen said this week that the Queen of Bingo-themed television advertising campaign has been very successful for the company, bringing together the popular online bingo site with one of the most admired TV soap and film comedy stars. Previous adverts including the Bingo Royale and Jack's Chest campaigns have provided the tongue-in-cheek 'Carry On' style humour for which Windsor has become famous.
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FanDuel adds English Premier League action -
Daily fantasy sports operator FanDuel, which is now additionally active in the UK market, has announced the inclusion on its roster of English Premier League action, with associated contests scheduled for roll-out next week.
Coral Q4-2016 earnings reports -
Ahead of its forthcoming merge with Ladbrokes, the online and land gambling group Coral published its Q4-2016 financial numbers Thursday, detailing the twelve week period ended September 25 2016.
Unibet in cooperation with -
Online gambling operator Unibet Group has signed a cooperation agreement with the FIFA subsidiary Early Warning System GmbH (EWS).
Kiron Interactive in deal with Digitain -
The online gambling expo and conference EiG 2016 has enabled two online gambling companies to come together in a commercial deal; specialist virtual games supplier Kiron Interactive has inked an agreement to distribute its virtual games via Armenia’s Digitain.
GLOBAL SPORTS BETTING WORTH $253.3 BILLION BY 2020 -
Ujjwal Doshi, lead analyst at the research firm, says, “Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators.”
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