Paddy Power initiated legal action against London Olympics organiser

Wednesday July 25,2012 : PADDY POWER INITIATES LEGAL ACTION AGAINST OLYMPICS ORGANISER

Cheeky outdoor ads the centre of proceedings

Irish bookmaker Paddy Power has reportedly initiated legal action against the London Olympics organiser LOCOG following their instruction for the removal of the company's London city billboard advertising.

The advertisements cleverly promote the firm's sponsorship of an "egg and spoon race" held in the French town London, Burgundy, timeously erected during the lead up to the London 2012 Olympic games.

LOCOG instructed the billboards be removed on the grounds that they breach legislation centered on advertising around the London Games, however, Paddy Power has employed the services of law firm Charles Russell to dispute the claim reports Marketing Magazine.co.uk.

A clever advertising ploy, the billboards situated at the busy London Bridge, Kings Cross and Victoria stations, say:

"Official sponsor of the largest athletics event in London this year!

"There you go, we said it.

(Ahem, London France that is)"

A Paddy Power spokesperson said: "We pride ourselves on listening to our customers and what we’ve heard loud and clear is that Locog have got their priorities upside down. It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We’re taking this fight to the High Court in the interest of our customers and of common sense."

A London 2012 spokesperson commented saying: "We can take a joke, but as you would expect we had to draw the line at the provocative references to LOCOG. We also have a responsibility to ensure that no-one thinks betting companies have any sort of official connection to London 2012."

It's safe to say, Paddy Power has racked up strong publicity regardless of the outcome.

3 Top Bitcoin Poker Sites - Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.

Kentucky Derby Odds: Justify still Favorite - With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.

888Poker Takes Over the States - With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?

Top gambling ICOs to watch this year - The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.

MPN Poker Tour Bratislava | Day 2 - It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.

MPN Poker Tour Bratislava Day 1B - Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today

MPN Poker Tour Bratislava Day 1A - The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.