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SMooch bingo Digital Media Account awarded
Tuesday July 2,2013 : MC&C WINS SMOOCH BINGO DIGITAL MEDIA ACCOUNT
Already experiencing impressive returns
Pil-Jeong Oh, recently appointed Head of Gaming at privately owned online dating firm Global Personals Ltd , hasn't wasted any time focusing on the company's core gaming brand Smooch Bingo.co.uk with the announcement of the appointment of mc&c media agency to oversee and manage the brand’s digital spend.
The former News International and Sun Bingo product manager said the brand had already achieved some impressive numbers in the past month with mcc working on the account reporting a more than 141 percent increase in month-on-month registrations and a boost in site activity.
"It's one thing spending money on behalf of a company, but we are seeing some huge growth in the way mc&c have used their expertise to maximise return. This increase has also led to a boost in site activity so winnings paid back to the customer have increased by +61% and our player deposits have increased by +80%." said Oh.
Chris Michaelides, Head of Digital Client Services at mc&c, added: “mc&c are very happy to have signed a formal partnership with Global Personals to work together on SmoochBingo.co.uk. Having worked together on one of their leading dating brands last year, DatingRepublic.com, we know that Global Personals are a talented and innovative company that are always pushing the boundaries - just the sort of clients we love working with. Even in these very early stages we are seeing significant sustainable growth – the core mc&c proposition - and we look forward to helping grow SmoochBingo.co.uk into a leading UK bingo brand.”
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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