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SMooch bingo Digital Media Account awarded
Tuesday July 2,2013 : MC&C WINS SMOOCH BINGO DIGITAL MEDIA ACCOUNT
Already experiencing impressive returns
Pil-Jeong Oh, recently appointed Head of Gaming at privately owned online dating firm Global Personals Ltd , hasn't wasted any time focusing on the company's core gaming brand Smooch Bingo.co.uk with the announcement of the appointment of mc&c media agency to oversee and manage the brand’s digital spend.
The former News International and Sun Bingo product manager said the brand had already achieved some impressive numbers in the past month with mcc working on the account reporting a more than 141 percent increase in month-on-month registrations and a boost in site activity.
"It's one thing spending money on behalf of a company, but we are seeing some huge growth in the way mc&c have used their expertise to maximise return. This increase has also led to a boost in site activity so winnings paid back to the customer have increased by +61% and our player deposits have increased by +80%." said Oh.
Chris Michaelides, Head of Digital Client Services at mc&c, added: “mc&c are very happy to have signed a formal partnership with Global Personals to work together on SmoochBingo.co.uk. Having worked together on one of their leading dating brands last year, DatingRepublic.com, we know that Global Personals are a talented and innovative company that are always pushing the boundaries - just the sort of clients we love working with. Even in these very early stages we are seeing significant sustainable growth – the core mc&c proposition - and we look forward to helping grow SmoochBingo.co.uk into a leading UK bingo brand.”
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2017 Aussie Millions Event 1 -
The Melbourne-based player bested a field of 1,565 entries - 245 up on last year's equivalent - to end up in the heads up with New Zealnad's Qiang Fu, but not before both he and Qiang had narrowly escaped at the four-handed stage when they were the low stacks.
Swiss Reject idea to Block Gambling Websites -
The Legal Affairs Committee of the Swiss National Council has nixed new regulations which would have blocked access to online gambling sites in Switzerland, according to local media reports Tuesday.
Growth Ahead For Online Gambling -
Transparency Market Research has issued a teaser on its latest international online gambling and betting survey, forecasting that the industry will grow at a Compound Annual Growth Rate (CAGR) of 10.8 percent by 2024.
New Qubit software For SkyBetting -
#qubit Sky Betting & Gaming aims to top its record 50 percent revenue growth last year with new player differentiation software and expertise provided by the Qubit company.
Slotfather II Slot Launching -
#betsoft The first is a sequel to the popular gangster-themed online slot Slotfather, unsurprisingly titled Slotfather II, whilst the other is a new 243 ways-to-win game titled Fa Fa Twins..
Massachusetts Online Lottery Bill -
Flanagan's confidence was clearly boosted by the bill's success in the Senate last year, although it was not developed by the House and ran out of time.
Italy Doing Well With Online Sports betting -
The latest numbers from the Italian regulator show that online sports betting remains king when it comes to internet gambling in the market, generating Euro 391.8 million in turnover in December 2016.
Michigan To Reintroduce Online Gambling Bill -
#Michigan state Sen. Mike Kowell's staff have confirmed that the senator plans to reintroduce his online gambling legalization bill, which failed to make it through the last legislative season.
MGM Buys DC office building For lobbying team -
#MGM Resorts International has bought a new Washington, D.C., office building for its in-house lobbying team, led by former chief counsel to the now retired Nevada Sen. Harry Reid, Ayesha Khanna.
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