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MEDIA CORP LAUNCHES SOCIAL NETWORK DIVISION
Monday November 5, 2012 : MEDIA CORP LAUNCHES SOCIAL NETWORK DIVISION
Advertising arm in new deal
Media Corporation PLC, the owner of the now defunct Purple Lounge, has launched a mobile, digital and social network advertising service through a newly formed company named Media Corporation Social Networks.
The new offering will operate in conjunction with the company's advertising division Eyeconomy offering its customers a way to monetise their social media presence by maintaining controls on the commercial channels around the site.
Revenues generated will be split 50:50 between Media Corporation Social Networks and YZ UK Ltd, a franchisee of the YuuZoo platform and a partner in the venture.
Mark Butt, managing director of Eyeconomy, said: "Our relationship with YZ UK Ltd., the UK, USA and Australian franchisee, gives us access to incredible technology and growing audiences, and in return we are able to help their clients derive revenue from their social media presence."
Phil Jackson, Chairman, commented: "Social media and how to get it to make money has presented a challenge for brand owners, who invest significant amounts of money in advertising to acquire a customer, then direct them to a social network environment where they lose control of that customer and the commercial opportunities. Our new service meets that challenge and I believe offers a significant opportunity for us. Obviously, we see social media playing a significant part in the launch of Intabet."
Intabet has been over two years in development - at a cost of GBP 1.2 million, and is touted as a unique online betting platform differing from competitors in its ability to execute bets through multiple bookmakers with one Intabet account. Media Corp acquired the Intabet online betting platform for a GBP 1.53 million consideration payable by the issue of 152 719 840 new ordinary shares priced at 1p each in May of this year.
News of company growth and future collaborations will no doubt give little solace to the unpaid players of its failed Purple Lounge.com subsidiary.
Gambling News :
Live Dealer Now At Slotocash -
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Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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