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MEDIA CORP LAUNCHES SOCIAL NETWORK DIVISION
Monday November 5, 2012 : MEDIA CORP LAUNCHES SOCIAL NETWORK DIVISION
Advertising arm in new deal
Media Corporation PLC, the owner of the now defunct Purple Lounge, has launched a mobile, digital and social network advertising service through a newly formed company named Media Corporation Social Networks.
The new offering will operate in conjunction with the company's advertising division Eyeconomy offering its customers a way to monetise their social media presence by maintaining controls on the commercial channels around the site.
Revenues generated will be split 50:50 between Media Corporation Social Networks and YZ UK Ltd, a franchisee of the YuuZoo platform and a partner in the venture.
Mark Butt, managing director of Eyeconomy, said: "Our relationship with YZ UK Ltd., the UK, USA and Australian franchisee, gives us access to incredible technology and growing audiences, and in return we are able to help their clients derive revenue from their social media presence."
Phil Jackson, Chairman, commented: "Social media and how to get it to make money has presented a challenge for brand owners, who invest significant amounts of money in advertising to acquire a customer, then direct them to a social network environment where they lose control of that customer and the commercial opportunities. Our new service meets that challenge and I believe offers a significant opportunity for us. Obviously, we see social media playing a significant part in the launch of Intabet."
Intabet has been over two years in development - at a cost of GBP 1.2 million, and is touted as a unique online betting platform differing from competitors in its ability to execute bets through multiple bookmakers with one Intabet account. Media Corp acquired the Intabet online betting platform for a GBP 1.53 million consideration payable by the issue of 152 719 840 new ordinary shares priced at 1p each in May of this year.
News of company growth and future collaborations will no doubt give little solace to the unpaid players of its failed Purple Lounge.com subsidiary.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
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Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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