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MEDIA CORP LAUNCHES SOCIAL NETWORK DIVISION
Monday November 5, 2012 : MEDIA CORP LAUNCHES SOCIAL NETWORK DIVISION
Advertising arm in new deal
Media Corporation PLC, the owner of the now defunct Purple Lounge, has launched a mobile, digital and social network advertising service through a newly formed company named Media Corporation Social Networks.
The new offering will operate in conjunction with the company's advertising division Eyeconomy offering its customers a way to monetise their social media presence by maintaining controls on the commercial channels around the site.
Revenues generated will be split 50:50 between Media Corporation Social Networks and YZ UK Ltd, a franchisee of the YuuZoo platform and a partner in the venture.
Mark Butt, managing director of Eyeconomy, said: "Our relationship with YZ UK Ltd., the UK, USA and Australian franchisee, gives us access to incredible technology and growing audiences, and in return we are able to help their clients derive revenue from their social media presence."
Phil Jackson, Chairman, commented: "Social media and how to get it to make money has presented a challenge for brand owners, who invest significant amounts of money in advertising to acquire a customer, then direct them to a social network environment where they lose control of that customer and the commercial opportunities. Our new service meets that challenge and I believe offers a significant opportunity for us. Obviously, we see social media playing a significant part in the launch of Intabet."
Intabet has been over two years in development - at a cost of GBP 1.2 million, and is touted as a unique online betting platform differing from competitors in its ability to execute bets through multiple bookmakers with one Intabet account. Media Corp acquired the Intabet online betting platform for a GBP 1.53 million consideration payable by the issue of 152 719 840 new ordinary shares priced at 1p each in May of this year.
News of company growth and future collaborations will no doubt give little solace to the unpaid players of its failed Purple Lounge.com subsidiary.
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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