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BRIGHT FUTURE FOR MOBILE AND SOCIAL GAMBLING
Wednesday May 23, 2012 : BRIGHT FUTURE FOR MOBILE AND SOCIAL GAMBLING
Latest Juniper study predicts revenues at $100 billion by 2017
The respected business information firm Juniper Research says that a surge in social gambling activity, along with the introduction of intrastate casino and lottery services in the US, will help push global annual wagers via mobile handsets and tablets to $100 billion by 2017, up from just under $20 billion last year.
In its latest study ‘Mobile Gambling: Casinos, Lotteries & Betting 2012-2017,’ Juniper highlights the dramatic increase in wagering that has occurred in UK-facing sportsbooks over the past year, with several already seeing around 20 percent of online wager occurring via mobile devices.
However, the report noted that while sports betting currently accounted for the largest share of mobile gambling, it would be overhauled by social internet casino gaming within five years.
According to report author Dr Windsor Holden, “Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability plc have begun to integrate with the Facebook mobile platform. In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.”
The Juniper report observes that the US remote gambling market has effectively been reopened following the 2011 decision by the US Department of Justice that the Wire Act applies only sporting betting.
In the wake of this verdict, a number of US states have either enacted legislation specifically permitting such services or – as in the case of Nevada – have begun a licensing procedure.
Other key findings from the report include:
* While mobile is currently viewed primarily as a retentive tool to increase brand value, the increasing number of mobile-only customers means it will gradually become an acquisitive channel.
* The increasing deployment of mobile wallets should offer a viable alternative to credit cards as a payment mechanism for mGamblers.
Gambling News :
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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