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BRIGHT FUTURE FOR MOBILE AND SOCIAL GAMBLING
Wednesday May 23, 2012 : BRIGHT FUTURE FOR MOBILE AND SOCIAL GAMBLING
Latest Juniper study predicts revenues at $100 billion by 2017
The respected business information firm Juniper Research says that a surge in social gambling activity, along with the introduction of intrastate casino and lottery services in the US, will help push global annual wagers via mobile handsets and tablets to $100 billion by 2017, up from just under $20 billion last year.
In its latest study ‘Mobile Gambling: Casinos, Lotteries & Betting 2012-2017,’ Juniper highlights the dramatic increase in wagering that has occurred in UK-facing sportsbooks over the past year, with several already seeing around 20 percent of online wager occurring via mobile devices.
However, the report noted that while sports betting currently accounted for the largest share of mobile gambling, it would be overhauled by social internet casino gaming within five years.
According to report author Dr Windsor Holden, “Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability plc have begun to integrate with the Facebook mobile platform. In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.”
The Juniper report observes that the US remote gambling market has effectively been reopened following the 2011 decision by the US Department of Justice that the Wire Act applies only sporting betting.
In the wake of this verdict, a number of US states have either enacted legislation specifically permitting such services or – as in the case of Nevada – have begun a licensing procedure.
Other key findings from the report include:
* While mobile is currently viewed primarily as a retentive tool to increase brand value, the increasing number of mobile-only customers means it will gradually become an acquisitive channel.
* The increasing deployment of mobile wallets should offer a viable alternative to credit cards as a payment mechanism for mGamblers.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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