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Huge Gambling Advertising now in New Jersey
Monday December 23,2013 : MAJOR ADVERTISING REVENUES BEING GENERATED BY U.S. ONLINE GAMBLING
Atlantic City land casino owners are splashing out with online gambling advertising.
With legal online gambling now a fact of life in New Jersey, the region - and neighbouring states - is being bombarded with a diversity of advertising and promotional activity.
Extensive use is being made of all media channels as the majors get into the swing of online gambling and offer their products to New Jersey residents and visitors.
Thus far official numbers indicate that almost 100,000 gambling accounts have been opened across the market, and a further substantial number of punters could be introduced to the online gambling experience by the advertising and PR dollars now being spent so freely.
TV commercials and radio spots abound, banner ads are plastered on news websites, billboards line major highways, and marketing crews are in shopping malls and ferry terminals proclaiming the news that online gambling is legal in New Jersey, and punters should try it out.
"They are using every angle — every traditional media angle they can," Donald Hoover, an expert on the casino industry and a professor at Fairleigh Dickinson University told NJ.com. "They are spending a lot of money advertising."
Cable TV is a favoured media channel being used in New Jersey but some advertisers have made expensive media buys on broadcast channels in Philadelphia and New York as well, NJ.com reports.
More is on the way; Caesars Entertainment, which has several online gambling websites operated by two of its four Atlantic City casinos, plans to launch its campaign in January, company spokesman Seth Palansky revealed.
NJ.com makes the point that the big adspend is intended not only to establish brands and attract gamblers, but to educate and publicise a new way to gamble.
It gives as an example a Betfair TV spot, the main thrust of which is an explanation on how online gambling works - especially the mobile version.
"Play Betfair online casino anywhere," a spokesman explains in the Betfair ad., which shows two men spinning a roulette wheel on a tablet computer while standing on the edge of a basketball court, the New York skyline visible behind them. "Like, right here, on a basketball court."
For the media and advertising agencies it’s a bonanza; to be really effective, advertising needs to be repetitious and sustained, preferably through an integrated diversity of media channels.
New Jersey governor Chris Christie told a news conference last week that 2014 will be an "absolutely pivotal" year. "We need to make continued progress in Atlantic City or we’re going to need to start considering alternatives," he asserted.
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Gambling News :
IGT Continues Partnership with Coljuegos EICE -
IGT will continue its 16-year partnership with Colombian administrative gaming authority Coljuegos EICE following a public procurement process for a five-year private operator contract to run the draw-based online lottery game Baloto.
Magic Spells SLot Launches -
The penny slots’ Wild symbol is a bubbling cauldron which is an Expanded Wild that can cover up to four positions for multiple winning combinations.
Lightning Box Games in Deal With Everi Games -
Australian slot developer, Lightning Box Games, has entered into a distribution deal with electronic gaming content provider, Everi Games, for a selection of its proprietary slot content.
Another Attempt to Acquire Tatts -
The surprise A$8.4 billion bid for Tatts late last year by the Pacific Consortium caused some consternation in the Tabcorp and Tatts boards, which were in merger talks but these concerns faded following Tatts rebuff of the consortium's offer
Ladbrokes Trading Update -
The Ladbrokes Coral plc online and land gambling group has released a trading statement for the unaudited year to 31 December 2016, reporting:
Leovegas Player Wins a BMW X4 -
A 23-year-old Southampton University student identified only as Leo has won a GBP 50,000 BMW X4 sports saloon car playing NetEnt's Live Casino Roulette on the Leo Vegas mobile gambling,site.
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