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Huge Gambling Advertising now in New Jersey
Monday December 23,2013 : MAJOR ADVERTISING REVENUES BEING GENERATED BY U.S. ONLINE GAMBLING
Atlantic City land casino owners are splashing out with online gambling advertising.
With legal online gambling now a fact of life in New Jersey, the region - and neighbouring states - is being bombarded with a diversity of advertising and promotional activity.
Extensive use is being made of all media channels as the majors get into the swing of online gambling and offer their products to New Jersey residents and visitors.
Thus far official numbers indicate that almost 100,000 gambling accounts have been opened across the market, and a further substantial number of punters could be introduced to the online gambling experience by the advertising and PR dollars now being spent so freely.
TV commercials and radio spots abound, banner ads are plastered on news websites, billboards line major highways, and marketing crews are in shopping malls and ferry terminals proclaiming the news that online gambling is legal in New Jersey, and punters should try it out.
"They are using every angle — every traditional media angle they can," Donald Hoover, an expert on the casino industry and a professor at Fairleigh Dickinson University told NJ.com. "They are spending a lot of money advertising."
Cable TV is a favoured media channel being used in New Jersey but some advertisers have made expensive media buys on broadcast channels in Philadelphia and New York as well, NJ.com reports.
More is on the way; Caesars Entertainment, which has several online gambling websites operated by two of its four Atlantic City casinos, plans to launch its campaign in January, company spokesman Seth Palansky revealed.
NJ.com makes the point that the big adspend is intended not only to establish brands and attract gamblers, but to educate and publicise a new way to gamble.
It gives as an example a Betfair TV spot, the main thrust of which is an explanation on how online gambling works - especially the mobile version.
"Play Betfair online casino anywhere," a spokesman explains in the Betfair ad., which shows two men spinning a roulette wheel on a tablet computer while standing on the edge of a basketball court, the New York skyline visible behind them. "Like, right here, on a basketball court."
For the media and advertising agencies it’s a bonanza; to be really effective, advertising needs to be repetitious and sustained, preferably through an integrated diversity of media channels.
New Jersey governor Chris Christie told a news conference last week that 2014 will be an "absolutely pivotal" year. "We need to make continued progress in Atlantic City or we’re going to need to start considering alternatives," he asserted.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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