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Huge Gambling Advertising now in New Jersey

Monday December 23,2013 :  MAJOR ADVERTISING REVENUES BEING GENERATED BY U.S. ONLINE GAMBLING
 
Atlantic City land casino owners are splashing out with online gambling advertising.
 
With legal online gambling now a fact of life in New Jersey, the region - and neighbouring states - is being bombarded with a diversity of advertising and promotional activity.
 
Extensive use is being made of all media channels as the majors get into the swing of online gambling and offer their products to New Jersey residents and visitors.
 
Thus far official numbers indicate that almost 100,000 gambling accounts have been opened across the market, and a further substantial number of punters could be introduced to the online gambling experience by the advertising and PR dollars now being spent so freely.
 
TV commercials and radio spots abound, banner ads are plastered on news websites, billboards line major highways, and marketing crews are in shopping malls and ferry terminals proclaiming the news that online gambling is legal in New Jersey, and punters should try it out.
 
"They are using every angle — every traditional media angle they can," Donald Hoover, an expert on the casino industry and a professor at Fairleigh Dickinson University told NJ.com. "They are spending a lot of money advertising."
 
Cable TV is a favoured media channel being used in New Jersey but some advertisers have made expensive media buys on broadcast channels in Philadelphia and New York as well, NJ.com reports.
 
More is on the way; Caesars Entertainment, which has several online gambling websites operated by two of its four Atlantic City casinos, plans to launch its campaign in January, company spokesman Seth Palansky revealed.
 
NJ.com makes the point that the big adspend is intended not only to establish brands and attract gamblers, but to educate and publicise a new way to gamble.
 
It gives as an example a Betfair TV spot, the main thrust of which is an explanation on how online gambling works - especially the mobile version.
 
"Play Betfair online casino anywhere," a spokesman explains in the Betfair ad., which shows two men spinning a roulette wheel on a tablet computer while standing on the edge of a basketball court, the New York skyline visible behind them. "Like, right here, on a basketball court."
 
For the media and advertising agencies it’s a bonanza; to be really effective, advertising needs to be repetitious and sustained, preferably through an integrated diversity of media channels.
 
New Jersey governor Chris Christie told a news conference last week that 2014 will be an "absolutely pivotal" year. "We need to make continued progress in Atlantic City or we’re going to need to start considering alternatives," he asserted.



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Keimo Suominen Wins MPNPT Tallinn 2017 Main Event - Finnish online qualifier Keimo Suominen has taken the mantle of MPNPT Tallinn Champion from last year’s winner Ranno Sootla, winning €45,200 after a heads up deal with Davis Modans. They’d outlasted a field of 534; the total prize pool reached €258,990 – well over its €150,000 guarantee.

Foxium chooses Microgaming’s Quickfire platform - Game developer Foxium is integrating with the Quickfire platform via an exclusive deal.

14 Left in MPNPT Tallinn Main Event - All 14 players who have made it to the end of Day 2 in the MPN Poker Tour Tallinn Main Event can now consider themselves to have officially run deep.

Day 2 of the MPNPT Tallinn Main Event - Day 1b of the MPN Poker Tour 2017 Tallinn Main Event easily surpassed the tournament’s €150,000 guarantee on its own. Yesterday’s 416 entries brought the total number so far up to 522

Michael Myers is back in Halloween Slot Machine - Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.

Joe Fortune new Rewards Program - Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.

Day 1a MPN Poker Tour Tallinn Main Event - Day 1a brought 106 entries into the €550 Main Event, with nearly as many players turning out for the last €35 super satellite into tomorrow’s Day 1b

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

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