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Huge Gambling Advertising now in New Jersey
Monday December 23,2013 : MAJOR ADVERTISING REVENUES BEING GENERATED BY U.S. ONLINE GAMBLING
Atlantic City land casino owners are splashing out with online gambling advertising.
With legal online gambling now a fact of life in New Jersey, the region - and neighbouring states - is being bombarded with a diversity of advertising and promotional activity.
Extensive use is being made of all media channels as the majors get into the swing of online gambling and offer their products to New Jersey residents and visitors.
Thus far official numbers indicate that almost 100,000 gambling accounts have been opened across the market, and a further substantial number of punters could be introduced to the online gambling experience by the advertising and PR dollars now being spent so freely.
TV commercials and radio spots abound, banner ads are plastered on news websites, billboards line major highways, and marketing crews are in shopping malls and ferry terminals proclaiming the news that online gambling is legal in New Jersey, and punters should try it out.
"They are using every angle — every traditional media angle they can," Donald Hoover, an expert on the casino industry and a professor at Fairleigh Dickinson University told NJ.com. "They are spending a lot of money advertising."
Cable TV is a favoured media channel being used in New Jersey but some advertisers have made expensive media buys on broadcast channels in Philadelphia and New York as well, NJ.com reports.
More is on the way; Caesars Entertainment, which has several online gambling websites operated by two of its four Atlantic City casinos, plans to launch its campaign in January, company spokesman Seth Palansky revealed.
NJ.com makes the point that the big adspend is intended not only to establish brands and attract gamblers, but to educate and publicise a new way to gamble.
It gives as an example a Betfair TV spot, the main thrust of which is an explanation on how online gambling works - especially the mobile version.
"Play Betfair online casino anywhere," a spokesman explains in the Betfair ad., which shows two men spinning a roulette wheel on a tablet computer while standing on the edge of a basketball court, the New York skyline visible behind them. "Like, right here, on a basketball court."
For the media and advertising agencies it’s a bonanza; to be really effective, advertising needs to be repetitious and sustained, preferably through an integrated diversity of media channels.
New Jersey governor Chris Christie told a news conference last week that 2014 will be an "absolutely pivotal" year. "We need to make continued progress in Atlantic City or we’re going to need to start considering alternatives," he asserted.
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Gambling News :
Yggdrasil Gaming Expanding -
The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.
FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.
Singapore Online Gambling Ban Begins -
Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.
Pennsylvania Online Gambling Updates -
Pro-online gambling companies, including the Golden Nugget in New Jersey and Pokerstars, were quick to refute Schippers views based on their operational experience.
WSOPE In Czech Republic -
World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.
BtoBet Partners with AfroBet -
Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.
Pissed off Tabcorp shareholders -
A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.
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