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Huge Gambling Advertising now in New Jersey
Monday December 23,2013 : MAJOR ADVERTISING REVENUES BEING GENERATED BY U.S. ONLINE GAMBLING
Atlantic City land casino owners are splashing out with online gambling advertising.
With legal online gambling now a fact of life in New Jersey, the region - and neighbouring states - is being bombarded with a diversity of advertising and promotional activity.
Extensive use is being made of all media channels as the majors get into the swing of online gambling and offer their products to New Jersey residents and visitors.
Thus far official numbers indicate that almost 100,000 gambling accounts have been opened across the market, and a further substantial number of punters could be introduced to the online gambling experience by the advertising and PR dollars now being spent so freely.
TV commercials and radio spots abound, banner ads are plastered on news websites, billboards line major highways, and marketing crews are in shopping malls and ferry terminals proclaiming the news that online gambling is legal in New Jersey, and punters should try it out.
"They are using every angle — every traditional media angle they can," Donald Hoover, an expert on the casino industry and a professor at Fairleigh Dickinson University told NJ.com. "They are spending a lot of money advertising."
Cable TV is a favoured media channel being used in New Jersey but some advertisers have made expensive media buys on broadcast channels in Philadelphia and New York as well, NJ.com reports.
More is on the way; Caesars Entertainment, which has several online gambling websites operated by two of its four Atlantic City casinos, plans to launch its campaign in January, company spokesman Seth Palansky revealed.
NJ.com makes the point that the big adspend is intended not only to establish brands and attract gamblers, but to educate and publicise a new way to gamble.
It gives as an example a Betfair TV spot, the main thrust of which is an explanation on how online gambling works - especially the mobile version.
"Play Betfair online casino anywhere," a spokesman explains in the Betfair ad., which shows two men spinning a roulette wheel on a tablet computer while standing on the edge of a basketball court, the New York skyline visible behind them. "Like, right here, on a basketball court."
For the media and advertising agencies it’s a bonanza; to be really effective, advertising needs to be repetitious and sustained, preferably through an integrated diversity of media channels.
New Jersey governor Chris Christie told a news conference last week that 2014 will be an "absolutely pivotal" year. "We need to make continued progress in Atlantic City or we’re going to need to start considering alternatives," he asserted.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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