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New OddsChecker Ad Campaign
Monday January 20,2014 : ODDSCHECKER DEBUT AD CAMPAIGN
To support launch of new app
A new six-figure TV ad campaign supporting the launch of OddsChecker's latest mobile app release will break this week reports Campaign Live.
The 30-second ad, which was created by the Home agency, features the odds comparison animated brand mascots Inspecter Odds and his trusty canine companion Checker.
The new app provides punters with a tool to compare the best prices and place all types of bets with one or all of the featured bookmakers, currently comprising William Hill, Sky Bet, Ladbrokes, BetVictor, bet365, Paddy Power and Betfair, without leaving the app.
Andy Lulham, Oddschecker’s head of marketing, said: "This app is truly set to revolutionise mobile betting for punters across the UK and the introduction of Inspector Odds and his dog Checker provides a fun, impactful TV ad that will clearly communicate the benefits of using the new app.
“It’s human nature to seek out best value, and customers can now ensure they get best price, the best promotions, and place bets with several bookies, all within the one app.”
The app is available on both iOS and Android platforms and features a selection of markets across 42 different sports and entertainment genres.
The ad campaign will flight across Sky Sports, Eurosport, ITV digital, C4 digital and the Sky Pub Networks.
Gambling News :
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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