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New OddsChecker Ad Campaign
Monday January 20,2014 : ODDSCHECKER DEBUT AD CAMPAIGN
To support launch of new app
A new six-figure TV ad campaign supporting the launch of OddsChecker's latest mobile app release will break this week reports Campaign Live.
The 30-second ad, which was created by the Home agency, features the odds comparison animated brand mascots Inspecter Odds and his trusty canine companion Checker.
The new app provides punters with a tool to compare the best prices and place all types of bets with one or all of the featured bookmakers, currently comprising William Hill, Sky Bet, Ladbrokes, BetVictor, bet365, Paddy Power and Betfair, without leaving the app.
Andy Lulham, Oddschecker’s head of marketing, said: "This app is truly set to revolutionise mobile betting for punters across the UK and the introduction of Inspector Odds and his dog Checker provides a fun, impactful TV ad that will clearly communicate the benefits of using the new app.
“It’s human nature to seek out best value, and customers can now ensure they get best price, the best promotions, and place bets with several bookies, all within the one app.”
The app is available on both iOS and Android platforms and features a selection of markets across 42 different sports and entertainment genres.
The ad campaign will flight across Sky Sports, Eurosport, ITV digital, C4 digital and the Sky Pub Networks.
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$400k Winner at Bodog Casino -
To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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