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Online gambling market review for the third quarter 2011

Sunday,  November 6, 2011 : FRENCH MARKET REVIEW
 
Online gambling market review for the third quarter 2011
 
French regulatory body ARJEL reports that the French online gambling market has entered into a consolidation phase and provides an interesting insight into the make-up of the French betting public and breakdown of gambling sectors in its latest quarterly review.
 
While the sportsbetting market showed a 16 percent increase compared to the previous quarter, ARJEL highlights the year-on-year decline of 24 percent in activity compared to Q3/2010 attributing the gross gaming revenue (GGR) increase in Q3/2011 to a lesser rate of return to players from 83 percent to 80 percent compared to Q2/2011.
 
The stringent fiscal and tax regime has forced operators to cut where they can in order to stay competitive, but issues such as a less attractive rate of return is what has authorities concerned that punters will turn to non-licenced operators to achieve better pay-outs.
 
"If the question of the tax model is not examined carefully, players may desert the legal sites. It is necessary to change the tax base, to give leeway to the operators. The status quo does not constitute a guarantee of the maintenance tax revenue because the economic model of the market is too fragile",  Jean-François Vilotte, president of the regulatory authority for online games (ARJEL ) told French publication Le Figaro.
 
Horserace betting stakes on the other hand soared 45 percent to Euro 69 million (Q3/2010: Euro 39 million) and continue to rise regardless of the timing or season.
 
Online poker tournaments have experienced rapid growth in the market recording an increase of over 89 percent in admissions to Euros 286 million (Q3/2010: Euros 141 million) garnering Euros 825 million in tournament entry fees alone.
 
The review goes on to reveal some interesting player demographics :
 
-  The age of the typical French online gambler in all sectors is under 35 years of age.
 
-  Deposits an average of Euros 74 per month into their account.
 
-  10 percent of Sports bettors place their bets via mobile devices and have proved to be the youngest bettors.
 
-  69 percent of sports bettors are between 18 and 35, against 24 percent of horse bettors.
 
-  In terms of expenditure, youth commit less money than their seniors with under-25's placing an average of Euros 146 as opposed to over-65's placing Euros 357.
 
-  1 percent of all players generate 53 percent of total bets.
 
Marketers in the French market:
 
-  Tough fiscal conditions have seen operators reduce their media budget by 58 percent media to Euros 38 million (Q3/2010: 90 million).
 
-  Internet is the operators preferred advertising medium, commiting 20 percent of their budgets as opposed to 12 percent allocated to TV, media, radio, press and cinema advertising.
 
-  Operators opted for a bonus and sponsorship-based strategy in 2011's third quarter.

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Gambling News :

More Computers Smashed in Online Gambling Raids - More computers seized in police online gambling raids were trashed Monday when the Serdang police destroyed 1,312 machines to keep them out of circulation.

2017 Aussie Millions Event 1 - The Melbourne-based player bested a field of 1,565 entries - 245 up on last year's equivalent - to end up in the heads up with New Zealnad's Qiang Fu, but not before both he and Qiang had narrowly escaped at the four-handed stage when they were the low stacks.

Swiss Reject idea to Block Gambling Websites - The Legal Affairs Committee of the Swiss National Council has nixed new regulations which would have blocked access to online gambling sites in Switzerland, according to local media reports Tuesday.

Growth Ahead For Online Gambling - Transparency Market Research has issued a teaser on its latest international online gambling and betting survey, forecasting that the industry will grow at a Compound Annual Growth Rate (CAGR) of 10.8 percent by 2024.

New Qubit software For SkyBetting - #qubit Sky Betting & Gaming aims to top its record 50 percent revenue growth last year with new player differentiation software and expertise provided by the Qubit company.

Slotfather II Slot Launching - #betsoft The first is a sequel to the popular gangster-themed online slot Slotfather, unsurprisingly titled Slotfather II, whilst the other is a new 243 ways-to-win game titled Fa Fa Twins..

Massachusetts Online Lottery Bill - Flanagan's confidence was clearly boosted by the bill's success in the Senate last year, although it was not developed by the House and ran out of time.

Italy Doing Well With Online Sports betting - The latest numbers from the Italian regulator show that online sports betting remains king when it comes to internet gambling in the market, generating Euro 391.8 million in turnover in December 2016.

Michigan To Reintroduce Online Gambling Bill - #Michigan state Sen. Mike Kowell's staff have confirmed that the senator plans to reintroduce his online gambling legalization bill, which failed to make it through the last legislative season.

MGM Buys DC office building For lobbying team - #MGM Resorts International has bought a new Washington, D.C., office building for its in-house lobbying team, led by former chief counsel to the now retired Nevada Sen. Harry Reid, Ayesha Khanna.

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