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Online Poker Traffic At 6 Year Low
Thursday September 5,2013 : ONLINE POKER TRAFFIC THE WORST IN SIX YEARS
Steady 10 to 14 percent annual decline flagged.
The heady days of online poker experienced in the second half of 2010 - first quarter of 2011 appear to be behind us, according to latest numbers , and current player traffic stats indicate that this metric has reached its lowest point in the last six years.
Despite new markets opening in France and Italy, the US enforcement actions of April 2011 - dubbed Black Friday - severely impacted the industry, shutting down major online poker providers like Full Tilt Poker and Pokerstars and ravishing US player traffic, creating a 20 percent international decline almost immediately.
The shutdowns set in train a steady annual decline of traffic of between 10 and 14 percent that has continued to the present, with overall player traffic in August reaching its lowest level in the last six years.
Tthe boom days started in 2003 with traffic almost doubling each year through 2005 as big money tournaments were televised, capturing the excitement and tension of the game and creating unprecedented player interest and involvement.
Growth weakened slightly in 2006 but remained buoyant, with the World Series of Poker and Jamie Gold setting record entries and winnings for the main event.
However, the first big blow to hit the industry took place in October of that year when anti-online gambling US politicians drove the Unlawful Internet Gambling Enforcement Act through Congress attached to an unrelated security bill, creating major disruption to financial transactions between players and operators.
Still, the industry managed to prevail, although growth rates slowed to about 10 percent annually, according to Pokerscout's calculations, and as the industry grew accustomed to the hindrance and found ways around it, growth resumed its upward curve, peaking at around 32 percent in overall growth each year during 2008 and 2009, with Full Tilt Poker and Pokerstars both increasing traffic by 50 percent p.a.
Late 2010 to early 2011 saw traffic reach its highest ever immediately prior to Black Friday and the suffocating effect that this enforcement action had on players in the key United States market.
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Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
Why is FullFlush Poker Still Down -
Its now almost a month since Full Flush Poker went offline "for a platform upgrade" and stopped communicating with its reportedly many unpaid and unhappy players. All trace of the operator - and means to communicate with it - have vanished.
Time Running Our For Pennsylvanian online gambling -
Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.
Yggdrasil Gaming Expanding -
The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.
FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.
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