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Optima to Showcase at 2016 ICE
Monday, January 25, 2016 : OPTIMA TO SHOWCASE A RANGE OF SPORTS BETTING AND GAMING PRODUCTS AT I.C.E.
Cadiz-based company will conduct full demos on its stand at London expo.
There's likely to be plenty to see at the Optima Information Services stand at the International Ice Show in London next week; the Cadiz-based turnkey and bespoke sports betting and gaming provider has a slew of new products to show off, and will be conducting full-on demonstrations of its capabilities at its "The Power to Control" presence throughout the show.
The lineup includes:
* OptimaMGS, a multi-channel sports betting and gaming suite for Retail, Web, Mobile and Call Centre operations;
* Hermes - a new trading engine with innovative automated derivative pricing capabilities for horse racing, dogs, football , basketball, GAA, darts, cricket, snooker and other sports;
* Poseidon, a new bi-directional internet messaging system, together with new in-play products for mobile and web that include HTML5 widgets that consume in-play content and present betting opportunities to web and mobile apps with millisecond update times;
* Hydra, a content and betting opportunities, multi-sport, real time feed aggregator service, running together with the MM2 event builder and risk manager, allowing operators to take over the feed content and create individual betting opportunities over and above standard feeds;
* New betting and e-gaming elements for all major browsers and mobile apps for iPhone, Android and Windows Phone;
* New rule-based bonus and promotions engine for the OptimaMGS product line. This includes sports book promotion rules which recognize customer value segment, sports, market and the price and the channel where they are applied, and react accordingly and in real time. Operators can set up specific promotions by sport, and casino bonuses can be targeted to any game from any supplier that is integrated with the Optima single shared wallet system;
* The iShop and Retail2web platform - radical new approach to retail betting using cutting edge technology allied to the latest in social media trends, including SSBT and PSBT;
* New generation of MGS and MM2 .net backend and frontend applications;
* New version of the popular renowned Optima Margin Maker 2 EPOS software, now in a shop server-less architecture designed to significantly reduce operational costs;
* Access to the extensive knowledge and experience of Optima's management team, who have comprehensive backgrounds in senior management positions at major online gambling and technology companies;
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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