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Paddy Power and Absolute Radio In Sponsorship
Thursday August 22,2013 : SIX FIGURE RADIO DEAL FOR PADDY POWER
10-month contract to promote “Ball of Shame” campaign
Paddy Power and Absolute Radio have entered into a six-figure exclusive sponsorship deal.
Absolute Radio's Saturday morning Rock 'N' Roll Football Match Day Warm Up Show will feature Paddy Power's "Ball of Shame" ad which reviews outrageous moments in football, promoted by DJ Mark Crossley.
According to The Drum the ‘Ball of Shame’ campaign rewards football fans exposed to “mad and bad” behaviour during matches by encouraging them to tweet what moments they think should fall into the Ball of Shame category. The ultimate winner will receive a cash prize.
Paddy Power will additionally use the radio network's InStream ad product to create relevant content and advertising for registered listeners.
“We are gaining some great momentum as we start our fourth season of Rock N Roll Football. Paddy Power is firmly establishing itself as THE brand with a current, witty and mischievous view on football, which complements our existing partnerships and reflects our tone of voice perfectly,” said Emma Smyth, Absolute Radio’s head of sponsorship.
Paddy Power's campaign will run until 11 May 2014, with the sponsorship of Crossley’s show starting on 24 August.
In related news, Irish online gambling firm SeanieMac International Inc. (formerly Compliance Systems Corp) has entered into an exclusive sponsorship of the sports section of Irish news and sports radio station NewsTalk.
According to a company statement, NewsTalk sport is the only Irish radio station providing exclusive commentaries of the Barclays Premier League, the GAA Championship (Irish Gaelic Games) and Heineken Cup (European Rugby Competition).
All three form the basis of a show that keeps listeners up to speed on that day's sports action including well-known personalities in each discipline providing a blow-by-blow analysis.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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