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Paddy Power and Absolute Radio In Sponsorship
Thursday August 22,2013 : SIX FIGURE RADIO DEAL FOR PADDY POWER
10-month contract to promote “Ball of Shame” campaign
Paddy Power and Absolute Radio have entered into a six-figure exclusive sponsorship deal.
Absolute Radio's Saturday morning Rock 'N' Roll Football Match Day Warm Up Show will feature Paddy Power's "Ball of Shame" ad which reviews outrageous moments in football, promoted by DJ Mark Crossley.
According to The Drum the ‘Ball of Shame’ campaign rewards football fans exposed to “mad and bad” behaviour during matches by encouraging them to tweet what moments they think should fall into the Ball of Shame category. The ultimate winner will receive a cash prize.
Paddy Power will additionally use the radio network's InStream ad product to create relevant content and advertising for registered listeners.
“We are gaining some great momentum as we start our fourth season of Rock N Roll Football. Paddy Power is firmly establishing itself as THE brand with a current, witty and mischievous view on football, which complements our existing partnerships and reflects our tone of voice perfectly,” said Emma Smyth, Absolute Radio’s head of sponsorship.
Paddy Power's campaign will run until 11 May 2014, with the sponsorship of Crossley’s show starting on 24 August.
In related news, Irish online gambling firm SeanieMac International Inc. (formerly Compliance Systems Corp) has entered into an exclusive sponsorship of the sports section of Irish news and sports radio station NewsTalk.
According to a company statement, NewsTalk sport is the only Irish radio station providing exclusive commentaries of the Barclays Premier League, the GAA Championship (Irish Gaelic Games) and Heineken Cup (European Rugby Competition).
All three form the basis of a show that keeps listeners up to speed on that day's sports action including well-known personalities in each discipline providing a blow-by-blow analysis.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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