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Paddy Power and Absolute Radio In Sponsorship
Thursday August 22,2013 : SIX FIGURE RADIO DEAL FOR PADDY POWER
10-month contract to promote “Ball of Shame” campaign
Paddy Power and Absolute Radio have entered into a six-figure exclusive sponsorship deal.
Absolute Radio's Saturday morning Rock 'N' Roll Football Match Day Warm Up Show will feature Paddy Power's "Ball of Shame" ad which reviews outrageous moments in football, promoted by DJ Mark Crossley.
According to The Drum the ‘Ball of Shame’ campaign rewards football fans exposed to “mad and bad” behaviour during matches by encouraging them to tweet what moments they think should fall into the Ball of Shame category. The ultimate winner will receive a cash prize.
Paddy Power will additionally use the radio network's InStream ad product to create relevant content and advertising for registered listeners.
“We are gaining some great momentum as we start our fourth season of Rock N Roll Football. Paddy Power is firmly establishing itself as THE brand with a current, witty and mischievous view on football, which complements our existing partnerships and reflects our tone of voice perfectly,” said Emma Smyth, Absolute Radio’s head of sponsorship.
Paddy Power's campaign will run until 11 May 2014, with the sponsorship of Crossley’s show starting on 24 August.
In related news, Irish online gambling firm SeanieMac International Inc. (formerly Compliance Systems Corp) has entered into an exclusive sponsorship of the sports section of Irish news and sports radio station NewsTalk.
According to a company statement, NewsTalk sport is the only Irish radio station providing exclusive commentaries of the Barclays Premier League, the GAA Championship (Irish Gaelic Games) and Heineken Cup (European Rugby Competition).
All three form the basis of a show that keeps listeners up to speed on that day's sports action including well-known personalities in each discipline providing a blow-by-blow analysis.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
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Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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