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Paddy Power and Absolute Radio In Sponsorship
Thursday August 22,2013 : SIX FIGURE RADIO DEAL FOR PADDY POWER
10-month contract to promote “Ball of Shame” campaign
Paddy Power and Absolute Radio have entered into a six-figure exclusive sponsorship deal.
Absolute Radio's Saturday morning Rock 'N' Roll Football Match Day Warm Up Show will feature Paddy Power's "Ball of Shame" ad which reviews outrageous moments in football, promoted by DJ Mark Crossley.
According to The Drum the ‘Ball of Shame’ campaign rewards football fans exposed to “mad and bad” behaviour during matches by encouraging them to tweet what moments they think should fall into the Ball of Shame category. The ultimate winner will receive a cash prize.
Paddy Power will additionally use the radio network's InStream ad product to create relevant content and advertising for registered listeners.
“We are gaining some great momentum as we start our fourth season of Rock N Roll Football. Paddy Power is firmly establishing itself as THE brand with a current, witty and mischievous view on football, which complements our existing partnerships and reflects our tone of voice perfectly,” said Emma Smyth, Absolute Radio’s head of sponsorship.
Paddy Power's campaign will run until 11 May 2014, with the sponsorship of Crossley’s show starting on 24 August.
In related news, Irish online gambling firm SeanieMac International Inc. (formerly Compliance Systems Corp) has entered into an exclusive sponsorship of the sports section of Irish news and sports radio station NewsTalk.
According to a company statement, NewsTalk sport is the only Irish radio station providing exclusive commentaries of the Barclays Premier League, the GAA Championship (Irish Gaelic Games) and Heineken Cup (European Rugby Competition).
All three form the basis of a show that keeps listeners up to speed on that day's sports action including well-known personalities in each discipline providing a blow-by-blow analysis.
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To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
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NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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