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Perform in 10-year 525 Million media Deal with WTA
Tuesday December 09,2014 : PERFORM IN HALF BILLION MEDIA DEAL WITH WTA
WTA Media born from record-breaking media deal
Sports data provider PERFORM has entered into a record 10-year media extension deal worth around US$ 525 million with the Women’s Tennis Association (WTA).
This extension to PERFORM’s existing partnership with the WTA marks the largest live media rights and production venture in the history of the WTA and in women's sports.
The initiative will operate under the WTA Media banner, a joint endeavour between both organisations that will deliver premium content, an increase of 40 percent in the production of news content, additional magazine shows and off-court content to support the WTA’s mobile, digital and social media strategy.
Stacey Allaster, WTA Chairman & chief executive officer, said, "This is a game-changing and historic moment for our fans and for women's sport. Our new broadcast strategy to produce all 2000 main draw singles matches in partnership with PERFORM will deliver exponential global exposure for our players, tournaments and partners."
“We are strong believers in the exceptional sport entertainment value of the WTA and are committed to driving the value for all WTA members and partners,” commented Simon Denyer, joint chief executive officer for PERFORM. “This deal also delivers maximum exposure to the WTA's global fans on multiple platforms. This is a ground-breaking and innovative partnership with the WTA and is also a major first step in a significant 10 year growth plan for PERFORM.”
In related news, PERFORM GROUP delisted from the London Stock Exchange yesterday following its takeover by Access Industries
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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