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Playtech is to spend Euro 95 million on B2B Games
04/27/2012 : FURTHER DETAIL EMERGES ON PLAYTECH'S EURO 95 MILLION SPEND
CTXM, Slots Farm and Viaden Gaming all on software developer's social gaming shopping list
The news earlier this year that Playtech is to spend Euro 95 million on "certain B2B real money gaming and B2B social media assets" which it intends to purchase from companies associated with major shareholder Teddy Sagi has been followed by unofficial and anonymous disclosures that the properties involved are CTXM, Slots Farm and Viaden Gaming.
These disclosures have since been confirmed by Playtech CEO Mor Weizer, perhaps realising that the cat was out of the bag Friday.
The original Playtech statement regarding the as then unidentified assets, stressed that the deal would be subject to a vote by shareholders.
"Playtech has been monitoring social gaming activity operated by various companies through social networks and mobile platforms and has been analysing a number of ways to penetrate the social gaming arena," the software developer said in its earlier statement.
"By completing the intended transaction, Playtech would gain access to a broad range of social gaming platforms and products and believes it would be uniquely positioned as a leading B2B provider with the ability to supply cross platform capabilities for a full suite of products including social casino, poker, bingo and rummy."
The new disclosures indicate that CTXM and Slots Farm are acquisitions, whilst a 20 percent stake has been taken in Viaden, which recently shut down its Big Casino operation.
Unconfirmed reports suggest that Playtech is also in talks with an unknown number of sports book operators for social gaming platform content.
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