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Paddy Power Game Shop Ads
Tuesday November 13, 2012 : PADDY POWER GAME SHOW CAMPAIGN
A millionaire from one spin of the roulette wheel
Irish bookmaker Paddy Power's latest marketing initiative involves a game-show-style campaign for its mobile app Roller Casino.
The four-week campaign, fronted by Channel 4 game show host George Lamb, will invite consumers to take a flutter on a GBP 1 Million bet, the top prize up for grabs on a single spin of a roulette wheel.
Marketing Magazine reports that Facebook users are tasked to find at least 35 'hidden symbols', in a high-definition zoom-and-search image to be eligible for entry.
From those successful entrants, the person who provides the most entertaining reason as to why they should be the one to place the GBP 1 million bet, will make the finale which will be broadcast live on Facebook.
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Gambling News :
WSOPE In Czech Republic -
World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.
BtoBet Partners with AfroBet -
Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.
Pissed off Tabcorp shareholders -
A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.
NYX Gaming Group Expanding in Italy -
NYX Gaming Group says its continues to bridge the gap between online and land-based operators as it announced a new licensing deal in the Italian market.
Interwetten Q3 2016 Report -
In a brief third quarter 2016 report, Malta-headquartered online gaming company Interwetten reported strong growth across all verticals, with an emphasis on online casino revenues.
Evolution Gaming Q3 2016 Report -
Evolution Gaming Group AB delivered in its third quarter 2016 results reporting strong growth in revenue and a significant increase in mobile penetration. The company attributes is success to strong general growth and continued high demand for dedicated environments.
Dragonz Slot Launches -
#Dragonz The creatures in this 243 ways to win game engage with play during the free spins round, triggered by three or more scatters on the reels, and each character leads four different free spins rounds.
Mecca Launch Instant Win Games -
IWG has provided instant win content to lotteries for the past 15 years, amassing a portfolio of over 250 games. Its deal with Mecca signifies a move into the wider online gaming industry, servicing commercial brands and platforms.
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