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Online Bookie Stan James and The Jockey Club sign five year agreement
Stan James and The Jockey Club sign five year agreement
Global online gaming operator, StanJames.com, announced a major five-year sponsorship agreement with The Jockey Club this week that will result in one of the showpiece events at Cheltenham Festival becoming the Stan James Champion Hurdle.
The six-figure sponsorship deal represents a major commitment by StanJames.com to The Jockey Club's 'Racing for Change' initiative, which is designed to modernise racing and broaden its appeal to a wider consumer audience.
StanJames.com takes over sponsorship of the Champion Hurdle from Smurfit Kappa and the five-year agreement also includes sponsorship of the Fighting Fifth, Newcastle, The International meeting, Cheltenham, and The Champion Trial, Haydock.
Denis Kelly, chief executive of StanJames.com says, "We are delighted to be supporting The Jockey Club with this five-year sponsorship agreement. We have always looked to support racing through key events and high-profile sponsorships so we are delighted to be backing the Stan James Champion Hurdle, the biggest and most valuable hurdle race of the entire season."
Kelly continues, "We share the goal of the industry, through 'Racing for Change', to bring racing back into the public's line of vision, increasing its relevance to sports fans and those with leisure time. I hope that our sponsorship of three of the races on The Road to Cheltenham, including major races at Newcastle and Haydock Park, will help to achieve that aim. This is a significant investment for us and demonstrates our commitment to racing for the long term."
Cheltenham managing director Edward Gillespie said, "This is great news for Cheltenham, for Newcastle, for Haydock Park and for British racing at a commercially challenging time. It has long been an ambition of ours to strengthen the narrative running through the jump racing season and, having a single sponsor backing four of the most important two-mile hurdle races, will enable a continuity to the promotion of that category. On behalf of Cheltenham and also the teams at Newcastle and Haydock Park, I'd like to express our enormous gratitude to Stan James for having the vision to back some of the most important races of the season in such a joined-up way."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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