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DraftKings Securing Sponsors in UK
Thursday February 4,2016 : DRAFTKINGS IN HIGH PROFILE UK PREMIER LEAGUE FOOTBALL SPONSORSHIPS
In anticipation of UK launch
Boston-based daily fantasy sports operator DraftKings has begun securing sponsorships relevant to the UK market as it anticipates the imminent launch of operations in the country.
High profile Premier League football clubs Watford, Arsenal and Liverpool have succumbed to DraftKings’ persuasive offer, the cost of which has not been disclosed.
Under the terms of the agreements, DraftKings will gain a strong brand presence almost immediately through marketing activities across the club’s digital and social channels and in-stadia.
Promotional activities will see fans in line to win unique club experiences, match day tickets and other exclusive prizes .
“Our ambition is to bring players as close to the action as possible, with all the information they need to assemble the best teams. To do that, we are partnering with some of the biggest names in football here in the UK,” Jason Robins, co-founder and chief executive of DraftKings said.
InfoPowa readers will recall DraftKings splashing huge amounts of cash in the US on key sponsorship and advertising opportunities.
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EHF and Sportradar Extend Partnership -
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Swisslos and Betradar in Deal -
Swisslos offers lotteries, sport bets and instant tickets in the entire territory of German-speaking Switzerland, in Ticino and in the Principality of Liechtenstein. It structures its range of games in an attractive and responsible manner. Swisslos transfers it entire net profit to the mandating cantons and the Principality of Liechtenstein to support public causes.
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It's not every day that an industry-leading poker site offers its customers an opportunity to put the house's money directly into their own pockets, but that's exactly what’s happening at Americas Cardroom.
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