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In UK Online Casinos Biggest Advertisers
ONLINE CASINOS AMONG THE MOST PROLIFIC TV ADVERTISERS IN U.K.
Operators placed 54 percent more TV ads in 2015.
British gambling companies spent substantially more in 2015 on television advertisements, boosting their exposure by over 46 percent compared with 2012 and spending GBP 118.5 million, according to Nielsen statistics published this week by The Guardian newspaper.
And it is anticipated that the upward trend will continue through 2016.
The lions share of the total television adspend was contributed by bingo operators, who invested GBP 56.9 million - up year-on-year by 17 percent, with online casino operators increasing their spending by 54 percent to GBP 30.1 million.
Sports betting devoted GBP 26.7 million.
2016 is expected to produce even higher investment in advertising and has already topped GBP 51 million at the half-year point, suggesting a potential full-year television adspend of GBP 123 million... and that did not include the impact of the mid-year Euro 2016 football championship, which is expected to boost the numbers.
The Nielsen numbers show an industry that in the past three years has spent around GBP 456 million on television advertising in the UK...but that does not include the almost GBP 170 million spent by lottery companies
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Gambling News :
PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
Time is Money Slot Launches -
Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
ArenaCube Signs 3 New Deals -
Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kironís virtual content.
First Woman to Win a WPT Playground Championship -
Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.
NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
2017 Partypoker.net WPT Playground main event Results -
Although she entered the heads up against Jean-Francois Bouchard with a chip deficit, Zajmovic was able to get herself back in the game with some skillful and disciplined playing, eventually overtaking the leader and finally leveraging her chip advantage into a decisive win.
IGT In Deal With Norsk Tipping -
International Game Technology has announced a new contract signing which will see it providing interactive casino and Instant Win game libraries and custom games through a remote game server to Norwegian gambling group Norsk Tipping.
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