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In UK Online Casinos Biggest Advertisers
ONLINE CASINOS AMONG THE MOST PROLIFIC TV ADVERTISERS IN U.K.
Operators placed 54 percent more TV ads in 2015.
British gambling companies spent substantially more in 2015 on television advertisements, boosting their exposure by over 46 percent compared with 2012 and spending GBP 118.5 million, according to Nielsen statistics published this week by The Guardian newspaper.
And it is anticipated that the upward trend will continue through 2016.
The lions share of the total television adspend was contributed by bingo operators, who invested GBP 56.9 million - up year-on-year by 17 percent, with online casino operators increasing their spending by 54 percent to GBP 30.1 million.
Sports betting devoted GBP 26.7 million.
2016 is expected to produce even higher investment in advertising and has already topped GBP 51 million at the half-year point, suggesting a potential full-year television adspend of GBP 123 million... and that did not include the impact of the mid-year Euro 2016 football championship, which is expected to boost the numbers.
The Nielsen numbers show an industry that in the past three years has spent around GBP 456 million on television advertising in the UK...but that does not include the almost GBP 170 million spent by lottery companies
Gambling News :
Americas Card Room Online Super Series Starts Now -
The OSS Cub3d is Americas Cardroom’s 3-part tournament series. It features the Mini Online Super Series (MOSS), the now-underway Online Super Series (OSS), and the upcoming Bigger Online Super Series (BOSS).
New Quick Seat feature at Ignition Poker -
New Quick Seat feature at Ignition Poker.In order to ensure our poker players’ user experience is even more seamless, we’ve introduced a new feature in our poker software called Quick Seat for both Ignition Poker.
Finnish people prefer the government to run the casinos -
Nordic countries have been, historically, the main markets for the online casino operators. The reasons for this are rather clear - these countries are very cold and people simply prefer to stay home and gamble than go outside to visit a casino.
NBA Odds: Chalk-Heavy Warriors Host Portland for Game 2 -
The Golden State Warriors needed a strong fourth quarter to put away the Portland Trail Blazers on Sunday. But they still didn’t cover as 15-point home favourites in a 121-109 victory. Can they do better this Wednesday (10:30 PM ET, TNT) in Game 2 of their first-round playoff series?
Caesar’s Triumph Slot Launches -
Caesar’s Triumph is new slot at Bovada that features the Roman dictator in all his glory. The action takes place on five reels where you’ll find 20 paylines and plenty of ways to spin your way to victory.
NHL Odds: Pacific Division Foes Face Off in Edmonton -
The Edmonton Oilers will attempt to defend their home ice advantage this Friday (10:30 PM ET on Sportsnet) against the San Jose Sharks. The Oilers (47-26-9) finished second in the Pacific, while the Sharks (46-29-7) finished third, but only four points behind their First Round foes.
Bingo Cataratas Offers Unique Spin on Classic bingo -
Bingo Cataratas (Spanish for waterfalls) is changing the way people think about bingo according to Bovada. Just because bingo is a classic with a huge following, doesn’t mean it can’t be spiced up with a fresh new format. Bingo Cataratas has the basic structure of bingo, but also has an “extra ball” feature and a bonus mini game.
NBA Odds: Hawks-Pacers in Regular-Season Finale -
Depending on the results of Game No. 81, Wednesday’s regular-season finale (8 PM ET, ESPN) between the Atlanta Hawks and Indiana Pacers could decide whether Indiana reaches the postseason. It could also give the Pacers a higher seed than Atlanta in the Eastern Conference playoffs.
Microgaming April 2017 new games -
Cool Buck and Mega Money Multiplier go live on Wednesday 5 April 2017. Both are available to Microgaming and Quickfire operators on desktop and mobile and come with in-game achievements and free games.
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