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Ultimate Fight Club marketing Partner of Ultimatepoker

Saturday May 11,2013 :  FIGHT CLUB A POWERFUL MARKETING ALLY FOR FIRST U.S LEGAL ONLINE POKER ROOM (Update)
 
Access to 800 million homes
 
Joe Versaci, the marketing chief for the first legal online poker room in the United States, Ultimate Poker, spoke about his company's relationship with the Ultimate Fight Club this week, and the enormous marketing advantage this gives the enterprise.
 
UFC, Ultimate Gaming and Ultimate Poker are all members of the Fertitta Interactive-Station Casinos stable owned by the Fertitta brothers, and the player bases and cross-marketing opportunities presented by this close association are being developed to the full.
 
Talking to MMAFrenzy.com about what that partnership means, Versaci said it was "massively important on multiple fronts."
 
"Just from a brand awareness standpoint, the UFC is in 800 million homes and controls its own content, which means that – as the exclusive online gaming partner – we can have our name on the mat in large fights and we have access to their over 10 million Facebook users,” Versaci said.
 
"This really helps in the critical 21-44 demo as many of them also watch the UFC. This drives down the cost of player acquisition and allows us to pass value onto the players.
 
"So since our acquisition and marketing costs are low we can offer more rewards, exclusive UFC prizing, and we'll continue to do that.
 
"Just having the clout of the world's fastest-growing sport behind you is huge because then all the major media companies want to work with you and it allows you to enter any conversation you want to have in the sports and/or entertainment world.
 
"It makes it a lot easier for us to get things done than some other company that's having to work with lower level people in sports, we really get the door held open for us with a lot of these partners."
 
Versaci concluded by revealing that plans are in place to expand the reach of the online gambling community in the future.



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International Table Tennis Federation in deal with Sportradar. - The International Table Tennis Federation (ITTF) has today announced it has signed a brand-new integrity partnership with Sportradar utilising the organisation’s world-leading monitoring, intelligence and prevention solutions to help safeguard the sport against match fixing.

NBA odds on Thunder vs. Pacers Game? - This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.

2 New Christmas Slots For Microgaming - Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.

SportsBetting Supreme Court Showdown - Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)

Mega Moolah Progressive Slot Pays Again - On 15 November 2017, the Mega Moolah jackpot was won by a Grand Mondial Casino player. They took home €938,306.35.

Microgame S.p.A. in deal with Prima Networks - Prima Networks, powered by Microgaming, has signed a deal with Microgame S.p.A., the leading Italian gaming service provider.

NBA Odds: Heat Can Burn Cavaliers in Cleveland - The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.

Games Concept Day in Malta - The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.

AFC’s fight against match-fixing - The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.

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