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VIRGIN CASINO LAUNCHES MAJOR ADVERTISING CAMPAIGN
Space Theme in GBP500,000 campaign
Online casino operator, Virgin Games has been pushing up its profile in recent months with press releases on the introduction of games from a variety of providers on its cross platform facilities.
The company is now further increasing its momentum with the introduction of a major television campaign.
Produced by ABF Pictures with MGOMD acting as media planners and buyers, the campaign has a budget of GBP500,000 and features an out of this world space theme which players will immediately associate with the space travel initiatives of the parent Virgin Group.
The 20 second advert aims to cement Virgin Casino's position as the home of online slots by promoting the wide range of games that the Company now offers, and the fact that it launches at least one new game every week.
Oliver Wilson, Casino Acquisition Manager, commented: "We had such a fantastic response from our first Virgin Bingo ad launched last year that we decided that this was the right way to go for Virgin Casino. Bingo received a 100 per cent increase in player registrations on the back of the first adverts aired late last year and this evidence suggests it makes absolute sense for TV to play a significant part in the marketing mix for the casino product".
The advert premiered on 1st November and will run for two weeks. It is a test campaign covering two UK regions that will test Direct Response TV prior to a national heavyweight rollout in the future. The two week campaign will run mainly on ITV and Channel 4.
The TV advertising will be supported by a range of direct response activity including PPC and Display Media. Affiliate marketing will also play a significant role in the campaign and will run through Virgin Games' in-house affiliate system.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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