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PaddyPower Hires New Ad Agency WE ARE Pi
Thursday September 24,2015 : NEW ADVERT AGENCY FOR PADDY POWER
WE ARE Pi appointed as online betting group's new “Brand Mischief” agency.
Paddy Power's marketing chief, Gav Thompson has announced the appointment of WE ARE Pi as the betting group's advertising agency.
The announcement coincides with the release of new television adverts promoting Rugby World Cup action which play on the recent scandal in which an American dentist cum amateur hunter shot the legendary lion "Cecil" in Zimbabwe.
Titled Big Game Hunter, the first ads of the series can be viewed here:
https://www.youtube.com/watch?t=4&v=OW7LcfqQ0cM and here: https://www.youtube.com/watch?v=fx98JrwT9zM.
Thompson described WE ARE Pi as “our kind of agency; creative, restless and non-conformists”.
The head of the agency, Paddy Garvey, said working with Paddy Power gave his company the opportunity to “let off some steam and cause some trouble. In this case we are targeting the bad guys, and hope to spark change by making noise.”
Among the leading companies on WE ARE Pi's client list are Wrangler Jeans, Coca Cola, Lego and Under Armour.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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