Tuesday November 25,2014 : SPORTECH PARTNERS 123GAMING FOR DIGITAL
Successful retail horserace wagering offer to debut online
Sportech Racing and Digital will take 123Gaming, Inc's handicapping contest-style wagering product 123racing online.
123racing is currently offered by twenty-five North American racetracks including Parx Racing, Emerald Downs and Keeneland but the terms of this deal will make the product available across digital channels.
The offer is based on a Pick 6 format, but introduces additional elements of interactivity over traditional Pick 6 wagering. Payoffs on the 123racing wager are won by scoring points across the 6 races, with the wager that scores the highest total points claiming the pool. In 123racing, top scorers don't necessarily have to pick the winners or ‘hit the board' in every race.
Rob Earle, founder and chief executive officer of 123gaming, Inc., said: "123racing is the first interactive social wager of its kind to be integrated across an entire tote racetrack, OTB and online network, pitting handicappers across the U.S. against one another on national leaderboards."
Andrew Gaughan, president of Sportech Racing and Digital, commented, "The 123racing wager offers a great complimentary product to the classic Pick 6 and we expect it to help attract some of the 40 million Americans who are playing fantasy sports, but not wagering on horse racing.
"Because the 123racing wager is available on our Quantum System, which is deployed throughout North America as well as in Latin America and Europe, ultimately we see an opportunity for global commingled 123racing pools."