Monday November 11,2013 : 32RED IN TV SPONSORSHIP
Expands commercial relationship with ITV
Respected online gambling firm 32Red plc's bingo brand has become the latest sponsor of The Paul O'Grady Show on ITV as it kicks off a new series.
The Paul O'Grady Show focuses on feel-good entertainment with Paul O'Grady's unique blend of humour, wit and surprise.
32Red's bingo brand idents will feature a chat show style sofa, with virtual guests, including ‘Two Little Ducks' and ‘Legs Eleven' as bingo-themed animations.
The sponsorship augments 32Red's recently announced commercial partnership with ITV which allows it brand exclusive rights to develop an "I'm A Celebrity – Get Me Out Of Here!" online slot which went live on November 6.
Mark Quayle, Head of Marketing for 32Red said: “We are extremely pleased to be sponsoring the new series of The Paul O’Grady Show on ITV. It’s a fantastic fit for bingo with the demographic of viewers very similar to online bingo players, we’re expecting the sponsorship to be successful.”