888SPORT LAUNCH GEOLOCATION GAME
Free-bet offers in Pokémon-Go-style game
888Sport’s latest initiative is a clever one given the phenomenal success of the Pokémon-Go genre of games.
The company has launched its Free Bet Hunt game made available to players using mobile devices, in-stadia and outside, on match days. Free bet hunters can follow a map that indicates spots outside football stadium’s where exclusive free bets can be unlocked.
The game initially launches within its partnership with Sky Bet Championship club’s Nottingham Forest, Brentford, Preston North End and Birmingham City but will also take advantage of Premier League fixtures, the company said.
“The great thing about this game is that fans don’t necessarily have to be going to the match in order to take part,” Itai Pazner, senior vice president and head of B2C at 888 Holdings said. “The initiative is another major step in providing football fans with a fully immersive betting experience and ensuring that no matter the location or time in the day, fans have the opportunity to make their bets around a match day.”