Posted 6/3/11 :

New global head of marketing and loyalty.
 
Online betting exchange, Betfair announced the appointment of Alasdair Wright as Global Head of Customer Marketing and Loyalty, this week.
 
Wright will be responsible for nurturing customer value by improving activity and retention rates amongst existing customers, delivering a highly segmented, multi-channel approach and driving a customer centric approach to communications.
 
Wright joins Betfair from BSkyB having spent a total of ten years in a variety of roles including Head of Marketing and Strategy and, most recently, as Director of Online and Interactive Channels, a position which he held for four years. Prior to BSkyB, Wright was Head of Customer Marketing at AOL.
 
Commenting on his appointment, Alasdair Wright said: "I am thrilled to be joining Betfair at an exciting time in the company’s continued development. It is rare to get the opportunity to work with such an innovative product and I am looking forward to driving marketing efforts which enable customers to get the best out of their relationship with Betfair."
 
Oscar Nieboer, Director of Brand & Marketing Services at Betfair added: "Alasdair brings a huge wealth of experience and I am delighted to welcome him to Betfair. Having led marketing teams within Sky he is well versed in using the full range of marketing channels, and having run large teams he is conversant with the geographic and organisational challenges we face here at Betfair."