BENEFICIAL HOLDINGS EMBARKS ON MARKETING CAMPAIGN

Tuesday October 11, 2011 : European-focused advertising push for online sportsbook and live dealer casino
 
Casino managment firm Beneficial Holdings Inc. will be initiating an aggressive marketing campaign for its Sportsbook.cr online sportsbook and live dealer casino.
 
The Company will focus its campaign on the European market with the aim of increasing traffic and new players to its site utilising strategically selected websites for advertising.
 
Sportsbook.cr is closed to U.S. players, however, the company makes clear its intention of entering the U.S. market once online gambling is legalised.