Monday October 10, 2011 : Managed sportsbetting solution is a popular choice these days
Internet gambling software provider EveryMatrix Limited has signed licensing deals for its OddsMatrix platform with four new clients, Artemis,, Sport City and Bet
Sport and Bet are new sportsbook operators, but Artemis is well-established and has chosen to move its existing sportsbetting operation to the OddsMatrix platform. will be the first client to launch the fully managed live betting OddsMatrix software solution that includes odds and risk management alongside live settlement.
“It’s a new and exciting product offering that has been built into’s existing platform and will provide players with a range of new and exciting sports and betting opportunities while in-play will deliver significant savings for, who retain the management of all pre-live offers,” said a spokesman for EveryMatrix.
The company provides software to over 30 customers around the world, and received the Sports Betting Rising Star Award in May this year.
“This unique new live betting solution is a breakthrough for us in tapping into the existing sports betting market,” said Ebbe Groes, chief executive officer for EveryMatrix.
“Already within a few days of launch we’re seeing great results from this partnership.”