Posted 3/17/11 : First major greyhound sponsorship deal for bookmaker
Australian online bookmaker SportingBet Australia has signed a sponsorship deal with Greyhound Racing NSW.
The firm will sponsor the Greyhound Racing NSW Super Stayers Series in its first major greyhound sponsorship deal.
Sportingbet Australia CEO Michael Sullivan said: "“Betting on greyhounds continues to grow at Sportingbet Australia, with fixed odds betting proving extremely popular and this deal will give us a much greater presence in the market.  Sportingbet Australia already contributes to Greyhound racing through a product fee but this is another way we can give back to the industry.”
“The introduction of the Sportingbet Super Stayers Series will introduce a coordinated programme of staying races and be a further incentive for trainers and owners to focus their stayers on racing in New South Wales following on from the substantial increases in prizemoney introduced for staying races last year", said Brent Hogan, Chief Executive, GRNSW.
The series begins in April 2011, with thirty races run and culminates in a grand final at Wentworth Park to be held early in July.