Monday September 10, 2012 : NEVADA LICENCE APPLICANT REVEALS PLANS FOR ONLINE POKER
 
ACEP Interactive wants to initially roll out a free-to-play site to generate players and interest
 
One of the latest applicants for a Nevada online poker licence, ACEP Interactive, spoke about its plans for an entry into a legalised intrastate online poker market at the Nevada Gaming Control Board's recent hearing, which recommended the company to the Nevada Gaming Commission.
 
A subsidiary of American Casino and Entertainment Properties, which owns four land casino properties in southern Nevada, ACEP Interactive plans to start out with a free-to-play business model to generate players and extend brand awareness.
 
It appeared from the company's submissions that it has not yet decided on a suitable technology-software partner.
 
Company representatives told the hearing that the firm has spent the last 18 months studying the market and drawing up plans for the best way forward in a commercial sense, with building traffic to the land properties a major consideration.
 
Depending on how successful the free-play venture is, the company will then turn its efforts to real-money action.
 
ACEP Interactive and WMS Industries were both successful in achieving the Board’s recommendation that they be granted a licence by the Nevada Gaming Commission, enabling them to join a growing roster of companies that include Bally Technologies, Shuffle Master, IGT, Monarch Interactive and South Point Poker LLC