At The Races partners with Genting in new venture
 
UK poker and blackjack fans can look forward to another new arrival on the internet gambling scene following an agreement between gambling group Genting and the UK horseracing television channel At The Races signed this week.
 
The new site will be branded ATR Poker Club.com, and former Sky Poker presenter Sean Boyce will be the front man.
 
Boyce commented this week: “It’s a fantastic idea. As a passionate poker player, I’ve always been a firm believer that the game makes us all better bettors and every one I know loves the thrill that both racing and poker provides.
 
“Now, playing blackjack or poker online with the ATR Clubs combines my love of horse racing with my fascination with poker, and offers everyone great opportunities to enjoy a day at the races.”
 
Company spokesmen said ATR Poker Club is planning to host live tournaments, broadcasting these on the ATR TV channel.
 
The partnership is also planning a sports betting venture branded BetDif, where gamblers have far more flexibility and do not have to choose their wagers from a set list.