Bet365 adds AWP games


Thursday, June 9, 2011 :JPM Interactive supplies fresh content on Gameology platform
 
JPM Interactive has launched two new online AWP games (amusement with prizes) this week on internet sports betting site, Bet 365.com.
 
Offering players fresh, new content and a change from the Vegas style slots which proliferate in the industry, JPMi has converted two of its most popular AWP titles to combine the traditional fruit machine concept with modern media.
 
JPM is a respected developer, having produced popular gaming machines for pub, club and arcade markets throughout the UK and Europe. The company has an extensive back catalogue of games consisting of more than 300 classic JPM titles.
 
“Since JPM formed its interactive division in 2005 it has been working on developing a popular range of iconic Skill With Prizes (SWP) games such as Who Wants To Be A Millionaire, all powered by our patented gaming platform, Gameology," said marketing director Simon McCarthy.
 
“Converting conventional AWP assets online was a logical progression. [The Bet365 games] Full House and Casino 5ive Liner are really well known by players, indeed Full House was one of our most popular games ever, selling thousands of units.
 
“This was the forerunner to the likes of the celebrated club machines of the late 90's. The ‘bingo' feature on Full House and the ‘take part wins' element of the game structure gave the game an iconic status within the club market.”
 
Steve Ibberson, md Gaming at Bet 365, said: “It’s great to be able to offer players new and exciting content which simultaneously has such a rich heritage and proven gaming popularity. The variety of features really give players an immersive and interactive experience which is somewhat different to the casino style slots."
 
“We are pleased to be working so closely with JPMi and look forward to the release of additional well know classic titles shortly,” he added.