Dragonfish, the b2b division of online gambling group 888.com, has signed a new customer that will see its online casino and poker platform operating in the Balkans.
Cyprus-based Loper Gate Limited has ordered an online casino and poker operation powered by Dragonfish's Total Gaming Solution, working towards a Euro 1.5 million launch date in the near future.
Branded play848.com, casino848.com and poker 848.com, the new operations will be marketed vigorously by Loper in a campaign spanning broadcast, online, outdoor media and public relations.
Loper Gate has significant Balkan market experience in its core area of advertising and media, and has secured strategic partnerships with major advertising agencies and media houses in Greece, Cyprus and Serbia. It continues to penetrate the advertising market through the development of state-of-the-art technologies and collaboration with established media partners.
This local market expertise, coupled with Dragonfish’s tranche of games, technology and CRM, provides a very strong platform from which to enter the growing Balkan market, a companyspokesman said this week.
Gabi Campos, Managing Director of Dragonfish, said: “Loper Gate is fast becoming a powerful media player in the Balkans market and has the marketing strength to ensure play848.com becomes a leading online gaming destination.”
“We would like to thank the Dragonfish team for the perfect cooperation we had during the creation of Play848.com," said Loper director Helen G. Parouti. "Within very limited timeframes they delivered us a flawlessly designed platform for casino848.com and poker848. We are very impressed by their professionalism and expertise, which was displayed by their immediate response to any observation or correction we asked. We believe we made the best choice in this cooperation as their experience in this area will establish casino848.com and poker848.com in the first places of the Balkan market.”
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