Written On  4/1/11 By Lenny Wasman :

Extensive advertising and high brand presence as an official sponsor
BetclicEverest Group susidiary,, has become an official sponsor of the International Ice Hockey Federation (IIHF) 2011 World Cup.
In a deal signed with Infront Sports & Media – the marketing partner of the IIHF- the sponsorship package gives exclusivity in their product category and guarantees the company a strong presence in all 56 games of the tournament.
The contract also includes:
–     perimeter advertising
–     brand presence on the official event website and in all print media
–     attractive hospitality opportunities during the two weeks of the event.
Jochen Dick Ingersoll, Chairman, AG said: "The IIHF World Championship is an excellent platform to strengthen our reputation and increase awareness of our brand in major hockey markets, particularly in Central and Eastern Europe.  Our various sponsorship commitments in the past were very successful. We are looking forward to the results of our participation at a world event like the IIHF World Championship."
Bruno Marty, Infront Sports & Media, CEO of the winter sports arena said: " rounds off a strong sponsor line-up for this year's IIHF World Championship, which demonstrates clearly that there has been a rise in popularity of the tournament as an international communication platform".