Friday April 5, 2013 : BETDAQ DECLARES BETTING WAR ON BETFAIR
New promotions and marketing stunts are confrontational
Betdaq, the online betting exchange recently acquired by the Ladbrokes gambling group, has come out with all guns firing in a confrontational new marketing push spearheaded by some heavy metal publicity stunts and aimed squarely at rival Betfair.
The company has hired two military tanks, which it has painted white with purple slogans carrying competitive messages. The massive vehicles will be "…. parked firmly on rival Betfair’s lawn ahead of the Grand National on Saturday," Betdaq vowed in a statement Friday, saying the stunt is part of its Purple Revolution.
Flanked by an army of Betdaq foot soldiers, the two white and purple twenty-foot-long tanks will be an unmissable sight at Aintree as they patrol outside the course, "warning punters off Betfair’s expensive premium charges and high commission rates," according to the statement from the company.
The exchange, has outlining an eight-point Betdaq Manifesto drafted in response to customer feedback.
The Manifesto includes the promise of hundreds of pounds worth of free bets for new clients, a commission-free first month of trading and a commitment to keep rates low forever, along with a policy not to implement premium charges.
“The people have spoken and it’s clear they won’t settle for Betfair. The Betdaq Manifesto is here to give them a better, fairer deal. We are making a simply unbeatable commitment to our members,” said managing director Lewis Findlay.
“We’re taking our tanks to Aintree – as far as we’re concerned we’ve declared a turf war on our rival, more expensive exchanges!”