03/07/2012 : BETFAIR LAUNCHES FIRST EVER MOBILE CASINO GAMES
Four new casino games in initial offering
Online betting exchange Betfair Mobile has launched casino games through its mobile channel for the first time.
The initial offering encompasses four games – Roulette, Blackjack, Video Poker and Gold Rally – in fifteen languages on Betfair's Touch platform.
The launch is one of a few recent innovations that have included the company’s Betfair Everywhere web comparison tool, its "Cash Out" tool on the iPhone and Touch platforms and its content-led iPad application.
Ben Carter, head of central online marketing at Betfair, said: "We are constantly improving our award winning mobile products and adding casino is the latest exciting development. Our customers can place bets on live sports in-play, cash out and now play a selection of our best casino games with more to come."