January 3, 2013 : BETFRED LAUNCHES NEW MOBILE CASINO
 
Deal with software provider Playtech comes to fruition
 
Online gambling software developer Playtech has announced the launch of a new mobile casino service for land and online bookie Betfred, following an agreement signed last year .
 
The content includes a selection of 20 table and slot games including several popular branded slots; the launch with Betfred is the first step toward a rich mobile offering set to be released next year.
 
Having recently developed its Mobile Hub, Playtech is making it easier for operators to centralise and customise their entire mobile offering. Following mobile casino, Betfred will introduce bingo and live dealer games, bringing its players multiple products via one user interface on their mobile devices.
 
Shay Segev, Playtech COO, said, "We are thrilled to introduce Playtech's mobile casino to Betfred, as they are an important operator in the mobile arena. With the investment and effort they continue to put into expanding and promoting this platform, we see Betfred as a great partner in advancing our reach on mobile."
 
Chris Sheffield, managing director of Betfred.com, added, "This is a very exciting launch for us that fits perfectly in line with our overall strategy to boost mobile activity. We are confident that with Playtech's proven products combined with our strong focus on the platform, we will be able to generate significant traffic to mobile from both existing and new players."