December 16,2011 : New mobile offering includes revamp to mobile product
 
UK Bookmaker Betfred.com has announced the launch of its new mobile casino and an overall re-vamp of its complete mobile product offering.
 
Betfred's Mobile Sportsbook sports a fresh look, easier navigation and quicker access to markets, while its newest offering Betfred Mobile Casino carries table games and slots from IGT.
 
Chris Sheffield, managing director of Betfred.com said: "Betting on the go is now even easier and with up to 30 percent of all our bets taken on mobile this figure will only get higher in 2012. We now have one of the best mobile offerings in the market, and coupled with Betfred Mobile Casino, it is great news for punters."
 
Gideon Bierer, executive vice president new media at IGT added: "We are delighted to be working with our long-standing partner Betfred.com to supply our mobile games to their customers. We see mobile as a huge growth area in eGaming and our casino games are perfectly suited to enable Betfred.com to grow their mobile business."
 
Betfred.mobi is available direct via mobile, or customers can text PRESS to 89660 to have a link sent to their phone or alternatively access the app through the Apple iStore.
 
In related news, Betfred launched its first television ad campaign on Sky TV this week, targeting its online gaming product offering.
 
Rakesh Chablani, commercial director of Betfred.com, said" "We wanted to make punters aware that we have a far bigger offering than just sports betting and we have some of the best and instantly recognisable branded games and slots”.
 
The campaign was produced by Editz Design and Post Production in Manchester and can be viewed at http://www.youtube.com/watch?feature=player_embedded&v=98-nKd-bd4Q