Tuesday February 19,2013 : BOYLE SPORTS IN U.S. JOINT VENTURE DEAL
Irish internet gambling group to provide COPI's SeanieMac.com with internet gambling platform, front office and marketing support.
Huntington, New York-based Compliance Systems Corp, doing business as SeanieMac Limited, the parent company of the all-Irish online sports and casino wagering website SeanieMac.com, has signed a joint venture agreement with Ireland's largest privately owned internet gambling company Boylesports.
The agreement requires Boylesports to provide a private label version of its online wagering platform for the SeanieMac.com brand, along with technical and back office support and full customer service.
Boylesports will additionally work with SeanieMac.com to jointly create and implement marketing activities to promote the SeanieMac.com brand
The Irish website plans to launch online wagering operations in Europe next month, and has ambitions to expand into internet bingo, mobile gambling and poker at a later stage.
Commenting on the joint venture, COPI chairman, Sean McEniff, said: "We have invested many months, and a couple million dollars, preparing for the SeanieMac commercial launch and the most important component of the business model was selecting the right platform partner.
"We have complete confidence in Boylesports. They are our ideal partner to provide a premier customer experience, risk management and superior services for economical outsourcing of all those sophisticated back and front office functions.
"This allows the SeanieMac team to do what we do best: sales, marketing, branding and public relations to encompass tourism, hospitality industries, Irish sports and its former athletes. Rather than compete with Boylesports, the JV enables both partners to focus on what we do best, and capitalize on the SeanieMac all-Irish and GAA sports book niche."