BOYLE BINGO SAYS SEX SELLS

Thursday September 15,2011 : Online bingo company's new advertisement provides eye candy for the ladies
 
Addressing the significant female component in the online bingo demographic, Boyle Bingo.com will screen some male eye candy when its latest television advertising campaign breaks in the UK on the 21 September.
 
The bingo company's first foray into television advertising claims “We’ve Got The Biggest Balls In Bingo” and features a naked male model strutting his stuff to the sound of a Barry White voiceover, using a small cue card to retain his modesty.
 
A company spokesman said this week that the double entendre message is a reference to a major promotion in which Boyle Bingo.com is offering to pay players back in cash for any money they lose playing in its No Lose Bingo games.
 
“There are so many sexy ads targeted at men so we thought it’s time to give the ladies a treat with our racy advert,” said Nicola McGeady of Boyle Sports.
 
“There is no doubt that this ad will capture the viewers’ imagination and from the feedback we’ve received it will have people talking for a very long time!”